在COVID-19大流行期间增加运动参与:怀旧的缓冲作用
Heetae Cho1,2, John Chee Keng Wang2, Sunghoon Kim3
1Department of Sport Science, Sungkyunkwan University, Suwon, Republic of Korea.
Frontiers in psychology
|January 1, 2024
概括
随着COVID-19的流行,人们对家庭炼和在线销售的需求增加了. 这项研究发现,流行病的恐惧影响了像索拉斯塔尔吉亚和怀旧这样的情绪,影响了在线浏览和冲动购买,但没有直接行使意图.
科学领域:
- 心理学 心理学 心理学
- 消费者行为 消费者行为
- 健康 行为 健康行为
背景情况:
- 随着COVID-19大流行,人们的炼习惯被打乱,人们对家庭活动和在线购物的需求增加.
- 在流行病期间,消费者购买和炼行为存在有限的研究.
- 情绪反应,包括寂和怀旧,可能会调解这些行为变化.
研究的目的:
- 调查COVID-19的感知威胁如何影响补偿性消费和运动意图.
- 检查情绪反应 (寂,怀旧) 在这些行为中的作用.
- 了解流行病感知,情绪,在线行为和炼意图之间的联系.
主要方法:
- 调查数据从488名Y世代参与者中收集.
- 使用SPSS 26.0和EQS 6.4软件进行统计分析.
- 采用三步分析方法来检查变量之间的关系.
主要成果:
- 感知到的COVID-19威胁对solastalgia产生了积极的影响,对怀旧产生了负面影响.
- 孤独感对怀旧和在线浏览产生了积极影响;怀旧对在线浏览产生了积极影响.
- 在线浏览对冲动购买和运动意图产生了积极的影响,但冲动购买并没有显著影响运动意图.
结论:
- 情绪反应显著调解了流行病威胁感知和消费者行为之间的关系.
- 在健康危机期间,怀旧和寂在在线浏览和冲动购买中发挥着作用.
- 了解这些情绪-行为联系对于流行病期间的公共卫生和营销策略至关重要.
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