日本医生对与制药公司利益冲突的看法:估计两种不同的询问方法
Hiroaki Saito1,2, Akihiko Ozaki3, Michio Murakami4,5
1Department of Radiation Health Management, Fukushima Medical University School of Medicine, Fukushima, Fukushima, Japan.
The International journal of health planning and management
|January 3, 2024
概括
这是日本医生.
科学领域:
- 卫生经济学 卫生经济学
- 医学实践 医学实践
- 药品营销 药品营销 药品营销
背景情况:
- 在日本,医生与制药公司的互动是不透明的.
- 潜在的利益冲突可能会对患者的护理和成本产生负面影响.
研究的目的:
- 调查日本医生对制药公司宣传活动的看法.
- 了解这些相互作用如何影响医生的处方模式.
主要方法:
- 在线调查1080名日本医生.
- 利用直接询问和无与伦比的计数技术 (UCT) 来评估处方影响.
- 分析了考虑到医生角色 (例如,医院主任) 和互动频率的数据.
主要成果:
- 近两倍的医生通过直接询问报告信息的重要性 (18.9%) 与UCT (10.1%).
- 医院董事和那些经常与销售代表互动的人非常重视行业信息.
- 77.1%的人认为销售代表提供了公正的信息.
结论:
- 很少有日本医生公开承认行业信息对处方的影响.
- 该研究强调了使用新的调查方法,感知与实际影响的差异.
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