用户在YouTube上与健康相关的内容的体验:一项探索性研究
Fatma Mohamed1, Abdulhadi Shoufan2
1Center for Secure Cyber-Physical Systems, Khalifa University, Abu Dhabi, United Arab Emirates. fatma.mohamed@ku.ac.ae.
BMC public health
|January 3, 2024
概括
大多数YouTube用户观看与健康相关的内容 (HRC),并根据此做出健康决策. 用户通常发现HRC是有用的,无论视频的受欢迎度量或他们的背景.
科学领域:
- 卫生沟通健康沟通
- 数字健康数字健康
- 用户体验研究 用户体验研究
背景情况:
- YouTube是健康相关内容 (HRC) 的重要来源.
- 之前的研究集中在HRC的专家评估上,但这项研究采用了以用户为中心的方法.
- 了解用户对HRC的看法对于解决错误信息至关重要.
研究的目的:
- 在YouTube上探索用户对HRC的体验和看法.
- 调查用户对HRC的看法与社会人口因素之间的联系.
- 确定用户推的提高HRC质量的策略.
主要方法:
- 使用35项匿名问卷进行定量研究设计.
- 对3000名YouTube用户进行的调查.
- 使用描述性统计,频率和相关性分析分析的数据.
主要成果:
- 87.6%的参与者在YouTube上观看HRC; 84.7%的人根据它做出健康决策.
- 运动和健身是最受欢迎的HRC类别.
- 大多数用户认为HRC是有用的,但没有发现感知到的有用性与社会人口特征或视频/喜欢等肤浅指标之间存在强烈的相关性.
结论:
- 用户越来越多地依靠YouTube获取健康信息和决策.
- 用户对YouTube上HRC质量的积极态度可能会对健康产生重大影响.
- 需要进一步研究用户决策行为和基于在线内容对健康选择的回顾性评估.
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