对于mHealth应用程序的传播策略:系统审查
Henri Claude Moungui1, Hugues Clotaire Nana-Djeunga2, Che Frankline Anyiang3
1Universitat Oberta de Catalunya, Barcelona, Spain.
JMIR mHealth and uHealth
|January 5, 2024
概括
移动健康 (mHealth) 应用程序的有效营销策略利用付费和非付费道来推动下载和用户参与. 了解目标受众和沟通方法是成功采用mHealth应用程序的关键.
科学领域:
- 数字健康数字健康
- 医疗信息学 医疗信息学
- 移动健康 (mHealth) 服务提供商
背景情况:
- 移动健康 (mHealth) 应用程序在疾病诊断,数据管理和健康促进方面具有实用性.
- 有效的mHealth应用程序采用需要通过战略营销来接触和吸引目标受众.
- 营销策略必须定义用户,道,内容,以及用户动机和持续参与的时间表.
研究的目的:
- 确定促进最终用户采用移动健康应用程序的策略和要素.
- 确定影响用户持续参与mHealth应用程序的因素.
主要方法:
- 在PubMed,PsycINFO,Scopus和CINAHL数据库中的系统文献搜索 (2018年1月至2022年9月).
- 由两名研究人员进行的独立选,数据提取和偏差风险评估.
- 专注于传播策略的mHealth应用程序作为主要的结果.
主要成果:
- 在648篇获取的论文中,只有10篇符合纳入标准.
- 营销策略包括付费 (如Facebook广告管理器) 和非付费道 (社交媒体,电子邮件,印刷,面对面).
- 广告内容,包括说明和引人入胜的视觉效果 (动画图形),影响了点击,下载和用户参与度 (坚持,保留) 等性能指标.
结论:
- 通过各种有偿和无偿的营销策略,在各种沟通道上实现mHealth应用程序的传播.
- 营销效率可以通过下载数和用户参与度量来衡量.
- 需要进行进一步的研究,以建立一个mHealth应用程序传播的框架,并促进常规使用.
相关概念视频
Methods Of Healthcare Delivery System
3.3K
At the different levels of the healthcare system, we see varying methods of healthcare used. These methods include managed care systems, case management, and primary healthcare.
Managed Care System:
The managed care system is designed to control the cost while maintaining the quality of care. The patient's care from admission to discharge is planned by the primary care provider or the case manager, also known as the gatekeeper. In a managed care system, the number of care providers is...
Managed Care System:
The managed care system is designed to control the cost while maintaining the quality of care. The patient's care from admission to discharge is planned by the primary care provider or the case manager, also known as the gatekeeper. In a managed care system, the number of care providers is...
3.3K
Healthcare Associated Infections II: Preventive Measures
2.6K
Essential infection prevention measures are based on the knowledge of the infection chain, the modes of transmission in healthcare settings, and the use of the best practices in all healthcare settings. Compulsory public reporting of healthcare-associated infection rates is needed to allow individuals and the community to make informed choices regarding selecting a healthcare facility.
The best practices for preventing healthcare-associated infections include hand hygiene, patient risk...
The best practices for preventing healthcare-associated infections include hand hygiene, patient risk...
2.6K
Issues And Trends In Healthcare Delivery System
5.6K
The issues and trends in healthcare delivery are constantly changing. The COVID-19 pandemic is one recent issue that wreaked havoc on healthcare systems, causing a shortage of healthcare workers, high demand for medicines and supplies, and increased medical expenditure due to a lack of insurance. Other issues include rising healthcare costs and care fragmentation.
Cost Containment
Payment for healthcare services has historically promoted adoption of costly and often unnecessary or inefficient...
Cost Containment
Payment for healthcare services has historically promoted adoption of costly and often unnecessary or inefficient...
5.6K
Principles of Disease Surveillance
102
Disease surveillance is the systematic collection, analysis, and interpretation of health data essential to the planning, implementation, and evaluation of public health practice. This process integrates data dissemination to entities responsible for preventing and controlling disease, injury, and disability. Surveillance systems provide crucial information for action, helping public health authorities make informed decisions to manage and prevent outbreaks, ensure public safety, optimize...
102
Hazard Ratio
129
The hazard ratio (HR) is a widely used measure in clinical trials to compare the risk of events, such as death or disease recurrence, between two groups over time. It reflects the ratio of hazard rates—the instantaneous risk of the event occurring—between a treatment group and a control group. This measure provides valuable insights into the relative effectiveness of a treatment by assessing how the risk of an event differs between the two groups.
For example, in a clinical trial...
For example, in a clinical trial...
129
Methods of Documentation VI: Case Management Model
574
The case management model is a multidisciplinary approach that involves healthcare professionals from diverse disciplines, such as physicians, nurses, therapists, social workers, and pharmacists, working collaboratively to address the various needs of patients. Each healthcare professional brings unique expertise and perspectives, contributing to a more comprehensive understanding of the patient's condition and tailoring treatment plans accordingly.
For example, a patient with a chronic...
For example, a patient with a chronic...
574


