社交媒体上的健康行为帖子的社会接受性:一个实验
Ashley N Bhogal1, Veronica J Berrocal2, Daniel M Romero3
1School of Information, University of Michigan, Ann Arbor, Michigan.
American journal of preventive medicine
|January 8, 2024
概括
关于健康行为的社交媒体帖子被视为更可接受的. 教育水平影响了人们对不健康或污名化的健康行为在X (以前的Twitter) 等平台上的看法.
科学领域:
- 公共卫生 公共卫生
- 社交媒体分析 社交媒体分析
- 卫生沟通健康沟通
背景情况:
- 像X (以前的Twitter) 这样的社交媒体平台越来越多地被用于公共卫生监测.
- 理解影响健康行为帖子的社会规范对于准确的数据解释至关重要.
- 现有的研究对在线共享健康行为内容的社会接受程度的洞察力有限.
研究的目的:
- 在X.上评估与关于四个关键健康行为 (吸烟,饮酒,体力活动,饮食) 的帖子相关的社会规范.
- 确定影响社交媒体上健康行为披露的感知社会接受度的因素.
- 评估使用社交媒体数据用于公共卫生指标的潜在偏见.
主要方法:
- 一个基于网络的随机调查实验,涉及美国密歇根州的559名成年X用户 (2020-2022).
- 参与者评价了关于四种健康行为的24个操纵帖子的社会可接受性.
- 统计分析包括主要组件分析和线性混合模型与本雅米尼-霍赫伯格校正.
主要成果:
- 描述更健康,更少污名化行为的帖子被评为更受社会接受.
- 更多受过教育的参与者发现关于不健康和耻辱行为的帖子不那么可接受.
- 关于共享活动和表达喜欢的帖子比孤独或不喜欢的活动更可接受.
结论:
- 对健康行为帖子的社会认可程度可能会影响其频率和内容.
- 使用社交媒体数据进行健康行为流行率估计的研究人员必须考虑与社会接受度相关的偏见.
- 研究结果强调,在解释在线健康讨论时,需要考虑社会规范.
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