一个系统框架,用于在杂货店设置中实施健康食品零售
Christina Zorbas1, Miranda R Blake2, Andrew D Brown2
1Global Centre for Preventive Health and Nutrition, Institute for Health Transformation, Deakin University, 1 Gheringhap Street, Geelong, VIC, Australia. c.zorbas@deakin.edu.au.
BMC public health
|January 9, 2024
概括
零售转型的系统思维方法 (START) 框架适用于杂货店. 通过专注于客户响应和创新,START-G地图帮助零售商克服促进健康食品的障碍.
科学领域:
- 公共卫生 公共卫生
- 促进健康 促进健康
- 零售管理 零售管理
背景情况:
- 食品零售商在实施健康食品倡议方面面临复杂的障碍.
- 零售转型的系统思维方法 (START) 框架有助于在社区环境中进行健康食品零售干预.
- 这项研究测试了START框架在杂货店环境中的适用性.
研究的目的:
- 适应START框架,在杂货店进行健康食品零售干预.
- 确定与杂货零售环境相关的特定因素和关系.
- 引导旨在增加健康食品的可用性和推广的干预措施.
主要方法:
- 16个半结构面试的二次分析与杂货零售商和利益相关者.
- 根据现有的START框架对采访进行演编码.
- 开发因果循环图和扩展START地图,使用Vensim软件创建START-G地图.
主要成果:
- 开发了START地图 (START-G) 的杂货专用版本.
- 主要主题包括"开始"的重要性,包括概念验证干预措施和通过销售数据"专注于客户".
- 挑战包括破坏"供给侧现状",有利于不太健康的选择,但在"健康食品作为创新"和"企业社会责任"方面发现了机遇.
结论:
- 在杂货店和健康促进环境中实施健康食品零售存在显著差异.
- START-G地图为解决商业利益的指导提供了指导,这些商业利益促进不太健康的食物.
- 建议包括解决业务成果和供应商关系,以促进健康食品零售.
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