谁被邀请进入元宇宙? 分析新兴虚拟世界的媒体报道
Sophie Maddocks1, Jaclyn A Siegel2,3, Asia A Eaton3
1Annenberg School for Communication, University of Pennsylvania, Philadelphia, Pennsylvania, USA.
Cyberpsychology, behavior and social networking
|January 10, 2024
概括
媒体报道将元宇宙视为一个企业空间,主要是针对投资者和拥有购买力的消费者. 来自边缘化群体和没有明显购买能力的用户在很大程度上被排除在这些叙述之外.
科学领域:
- 媒体研究 媒体研究
- 技术社会学技术的社会学.
- 数字通信数字通信
背景情况:
- 对于像元宇宙这样的新兴技术的公众理解受到媒体描绘的严重影响.
- 了解这些媒体框架对于评估潜在的社会影响和用户参与至关重要.
研究的目的:
- 分析美国新闻媒体如何构建元宇宙.
- 确定哪些个人和机构被纳入或被排除在metaverse媒体报道中.
- 探索这些框架对公众认知和参与的影响.
主要方法:
- 对美国526篇关于元宇宙的新闻文章进行了系统的内容分析.
- 数据来自三个不同的媒体数据库,以确保全面的报道.
主要成果:
- 超宇宙主要是作为企业领域的框架,针对投资者,技术专家和具有购买力的消费者.
- 媒体报道很少包括没有购买力或来自边缘化社区的用户.
- 大多数文章 (89%) 是描述性的,只有11%提供了批判性的观点.
结论:
- 当前媒体的框架风险是促进商品化和加剧元宇宙中的不平等.
- 排他性的媒体叙述可能会阻碍公众对这种不断发展的技术的多元化参与.
- 需要进一步的研究来解决元宇宙发展和媒体代表性的社会影响.
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