认知吸收如何影响对环境威胁的沉浸式叙述的反应
Daniel Pimentel1, Sriram Kalyanaraman2
1Oregon Reality Lab, School of Journalism and Communication, University of Oregon, Portland, Oregon, USA.
Cyberpsychology, behavior and social networking
|January 10, 2024
概括
像360度视频这样的沉浸式技术可以通过增加认知吸收来推动支持环境的态度. 互动性和近距离增强了这些效果,使虚拟现实成为保护沟通的强大工具.
科学领域:
- 环境心理学 环境心理学
- 媒体心理学 媒体心理学
- 人与计算机的交互
背景情况:
- 非政府组织 (NGO) 使用元宇宙和扩展现实 (XR) 技术进行环境威胁沟通.
- 沉浸式讲故事的有效性依赖于经过介导的经验的现实性,类似于直接暴露.
- 连接沉浸式环境故事与用户反应的心理机制尚未完全理解.
研究的目的:
- 研究沉浸式技术的独特特性如何影响环境效益.
- 通过XR. 检查互动性和模式在环境叙事中的作用.
- 澄清心理机制,特别是认知吸收,调解这些效应.
主要方法:
- 进行了三个受控实验室实验.
- 研究1:在360度视频中比较高与低的互动性 (N=48).
- 研究2:检查了互动性和威胁距离 (近距离/远距离) (N=76).
- 研究3:研究360度视频模式 (头部显示器与基于屏幕的显示器) 和威胁的近距离 (N=68).
主要成果:
- 交互式360度视频通过认知吸收显著增强了态度 (研究1).
- 认知吸收对近距离和远距离威胁的态度和威胁感知产生中介作用 (研究2).
- 头戴式显示器360度视频增加了对近距离威胁的态度和吸收,与基于屏幕的版本不同 (研究3).
结论:
- 认知吸收是解释沉浸式环境故事如何影响态度的关键机制.
- 互动性和模式 (特别是头部显示器) 是关键因素,特别是在近距离环境威胁方面.
- 研究结果为使用元宇宙平台进行保护沟通的环境组织提供了实用的见解.
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