相关实验视频
Updated: Jul 6, 2025

04:56
Assessment of Social Transmission of Food Preferences Behaviors
Published on: January 25, 2018
8.0K
解释中国消费者对准备好的菜的持续消费意图:感知风险和信任的作用
Weihua Zhang1, Jiaqiang Zheng1, Yufeng Li1
1College of Economics and Management, Shanghai Ocean University, Shanghai 201306, China.
Foods (Basel, Switzerland)
|January 11, 2024
概括
消费者信任和产品质量是持续消费意图的关键驱动因素,在中国,准备好的菜是消费意图的关键驱动因素. 建立信任,特别是诚信信任,并最大限度地降低质量风险对于行业增长至关重要.
科学领域:
- 消费者行为 消费者行为
- 食品工业 食品行业 食品工业 食品行业
- 营销科学 营销科学
背景情况:
- 中国预制菜市场正在迅速扩大,需要对消费者忠诚度进行研究.
- 了解持续消费意向 (CCI) 的驱动因素对于可持续的行业发展至关重要.
研究的目的:
- 调查中国准备的菜中CCI的形成机制.
- 检查感知风险 (PR) 和信任在CCI塑造中的作用.
主要方法:
- 开发了一个基于预期确认模型的模型,结合了公关和信任.
- 调查了381名成年消费者.
- 使用探索性因子分析和部分最小平方结构方程模型分析数据.
主要成果:
- 确认预期对信任和满意度产生了积极的影响,并对公关产生了负面影响.
- 信任和满意度对CCI产生了积极的影响,而公关对CCI产生了负面影响.
- 质量风险显著降低了CCI,而诚信信任在信任维度中发挥了最关键的作用.
结论:
- 产品质量和消费者信任对于促进CCI在准备菜市场至关重要.
- 企业必须优先考虑产品质量,培养消费者信任;政府支持也至关重要.
相关概念视频
Conditioned Taste Aversion
143
Conditioned taste aversion, also known as sauce béarnaise syndrome, is a phenomenon in which an individual develops an aversion to a certain food taste following a negative experience, typically illness. This form of aversion is a type of classical conditioning in which the taste of the food (conditioned stimulus, CS) is associated with the experience of illness (unconditioned stimulus, UCS).
A notable characteristic of conditioned taste aversion is that it often requires only a single...
A notable characteristic of conditioned taste aversion is that it often requires only a single...
143
Confirmation Biases
5.5K
The confirmation bias is the tendency to focus on information that confirms our existing beliefs and ignore information that is inconsistent with our expectations. For example, if you think that your professor is not very nice, you notice all of the instances of rude behavior exhibited by the professor while ignoring the countless pleasant interactions he is involved in on a daily basis. Have you ever fallen prey to the confirmation bias, either as the source or target of such bias?
5.5K
Social Proof
27.7K
Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
27.7K
Surveys
14.8K
Often, psychologists develop surveys as a means of gathering data. Surveys are lists of questions to be answered by research participants, and can be delivered as paper-and-pencil questionnaires, administered electronically, or conducted verbally. Generally, the survey itself can be completed in a short time, and the ease of administering a survey makes it easy to collect data from a large number of people.
14.8K
Taste Buds and Receptors
2.0K
Gustation, or the sense of taste, is intrinsically linked to the anatomical structures located on the tongue. This organ's surface, along with the entirety of the oral cavity, is adorned with stratified squamous epithelium. Evident on the tongue are elevated structures known as papillae (singular = papilla), which house the mechanisms for the transduction of gustatory stimuli. Four distinct types of papillae exist, each identified by their unique morphological attributes: the circumvallate,...
2.0K
Assessment of the Gastrointestinal System II: Health Perception Pattern
119
Assessing the gastrointestinal (GI) system is a complex process that begins with collecting subjective data. This data, collected through patient interviews, provides crucial insights into the patient's health history, perception patterns, and lifestyle habits, all contributing significantly to GI health.
Health Perception Patterns
Health perception patterns offer valuable insights into a patient's lifestyle habits and how they may impact their GI health. These patterns include:
Health Perception Patterns
Health perception patterns offer valuable insights into a patient's lifestyle habits and how they may impact their GI health. These patterns include:
119

