感官感知和愿意支付当地古老梨品种的证据:来自意大利商店实验的证据
Sergio Rivaroli1, Massimiliano Calvia1, Roberta Spadoni1
1Department of Agricultural and Food Sciences, Alma Mater Studiorum-Università di Bologna, 40127 Bologna, Italy.
Foods (Basel, Switzerland)
|January 11, 2024
概括
罚款分析显示,虽然果汁和酸味会影响喜欢的味道,但酸味和酸味会影响喜欢的味道.
科学领域:
- 消费者科学 消费者科学
- 食品产品开发 食品产品开发
- 感官分析 感官分析
背景情况:
- 产品优化对于新产品推出至关重要.
- 消费者的支付意愿 (W.T.P.) 是受感官属性的影响.
- 了解WTP的感官驱动器. 这是市场成功的关键.
研究的目的:
- 应用惩罚分析来评估非仅仅对右 (JAR) 感官属性的对WTP的影响. 和整体喜欢.
- 研究愉悦感在感官属性和W.T.P.之间的调解作用. 使用结构方程建模 (SEM).
- 为了评估当地意大利古梨品种的市场潜力.
主要方法:
- 惩罚分析,以量化非理想感官属性的影响.
- 结构方程建模 (SEM) 用于测试调解效应.
- 在现场实验性拍卖使用贝克尔-德格鲁特-马歇尔 (BDM) 机制来确定WTP.
- 消费者对整体喜好和JAR感官属性的评估.
主要成果:
- 平均W.T.P. 时间 是3.18欧元/公斤.
- 只有果汁和酸度显著影响了整体口味,而不是WTP.
- 愉悦性并没有调解感官属性和WTP之间的关系.
结论:
- 处罚分析是优化产品和评估市场潜力的宝贵工具.
- 特定的感官属性 (果汁,酸味) 影响喜欢,但不是直接的WTP. 对于这种梨品种来说.
- 古老的梨品种"安吉丽卡"显示出市场潜力,指导着未来的产品开发.
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