带有差异化服务的按需乘车服务平台
Lina Ma1,2, Zhijie Tao2, Qiang Wei3,4
1School of Business, Xianda College of Economics and Humanities Shanghai International Studies University, Shanghai, China.
PloS one
|January 12, 2024
概括
按需乘车平台必须平衡成本和驾驶员质量,以提供最佳服务. 在决定服务差异化策略时,平台应考虑消费者偏好和网络效应.
科学领域:
- 运营研究 运营研究
- 运输经济学 运输经济学
- 平台经济学 平台经济学
背景情况:
- 按需乘车服务的扩张需要高效的司机与消费者匹配.
- 了解驾驶员属性和消费者偏好对于平台的成功至关重要.
研究的目的:
- 调查共享乘车平台的最佳定价策略.
- 分析消费者偏好异质性和司机服务类型对定价的影响.
- 为平台提供关于服务差异化和质量管理的指导.
主要方法:
- 游戏理论建模用于分析平台定价和服务策略.
- 对消费者选择和驾驶员参与激励措施的经济分析.
- 模拟网络外部性和服务质量影响.
主要成果:
- 高的"成本-性能比率"吸引了优质的司机,并使服务差异化.
- 如果成本-性能比率不利,平台可能会默认使用低质量的驱动程序.
- 服务差异化受到网络外部性和服务质量水平的影响.
结论:
- 平台需要在战略上平衡成本和司机质量,以吸引和留住司机.
- 最佳的服务差异化取决于消费者偏好,驱动类型和网络效应的相互作用.
- 该研究为平台提供了见解,通过知情决策增强服务供应和客户满意度.
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