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数字媒体平台对气候变化风险信息共享意图的不同影响:一个温和的调解模式
Hye-Jin Paek1, Hyun Jung Oh1, Thomas Hove1
1Department of Advertising & Public Relations, Hanyang University, Ansan, South Korea.
概括
气候变化风险信息通过感知到达和推定影响影响影响共享意图,具有平台类型调节效应. 数字平台塑造了风险感知和假定影响影响信息共享的方式.
科学领域:
- 环境沟通 环境沟通
- 心理学 心理学 心理学
- 数字媒体研究 数字媒体研究
背景情况:
- 了解气候变化风险信息如何影响公众行为对于有效的环境沟通至关重要.
- 假定影响的影响力 (IPI) 模型为分析消息效应提供了一个框架,但需要适应数字媒体环境.
- 像新闻聚合器和社交网站这样的数字平台在信息传播和消费方面发挥着重要作用.
研究的目的:
- 分析将气候变化风险信息与通过数字媒体共享信息的意图联系在一起的机制.
- 通过纳入感知媒体覆盖范围和检查平台特定的调节来调整和扩展IPI模型.
- 调查风险感知和风险感知影响在这个过程中的中介作用.
主要方法:
- 一项在线调查对1000名韩国成年人进行.
- 调节调解模型 (PROCESS宏观模型59) 用于分析数据.
- 该研究检查了媒体感知范围,风险感知,假定的影响力和信息共享意图之间的关系,将数字媒体平台类型视为主持人.
主要成果:
- 感知到的媒体影响对风险感知和假定的影响都产生了积极的影响.
- 感知到达间接导致信息共享意图通过风险感知和假定的影响.
- 假定的影响力在很大程度上预测了信息共享的意图,而风险感知却没有.
- 数字媒体平台调节了感知到达和风险感知之间的关系,平台类型影响了这些影响的强度.
结论:
- 数字媒体平台显著降低了气候变化风险信息在信息共享意图上的有效性.
- 假定的影响力是如何感知到达转化为分享意图的关键调解者,特别是在社交网络网站上.
- 研究结果为调整风险沟通策略以适应不同数字媒体环境提供了有价值的见解.
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