社交媒体对患者选择医疗服务提供者的影响
Zachary Walker1, Tahireh Markert2, Isa Berzansky3
1Department of Obstetrics and Gynecology, Division of Reproductive Endocrinology and Infertility, Brigham & Women's Hospital, 75 Francis Street, Boston, MA, USA. zwalker1@mgb.org.
Journal of assisted reproduction and genetics
|January 17, 2024
概括
大多数寻求生殖内分泌和不孕症 (REI) 提供者的患者不使用社交媒体 (SM) 进行选择. 然而,像YouTube这样的平台可以为不孕症患者提供有价值的教育和支持.
科学领域:
- 生殖医学 生殖医学
- 不孕症治疗 不孕症治疗
- 医疗保健 消费者行为 消费者行为
背景情况:
- 社交媒体对医疗保健决策的影响越来越大.
- 患者越来越多地在网上寻找健康信息.
- 社交媒体在选择专业护理方面的作用,比如生殖内分泌和不孕症 (REI) 提供者,尚不清楚.
研究的目的:
- 确定社交媒体的使用是否会影响患者在生殖内分泌和不孕症 (REI) 中的供应商选择.
- 根据社交媒体参与水平,确定寻找REI提供商的首选方法.
主要方法:
- 一项基于调查的研究于2022年7月进行.
- 18-50岁的参与者完成了一项通过亚马逊机械土耳其分发的在线调查.
- 该研究分析了相对于在社交媒体上花费的时间来寻找REI提供商的首选方法.
主要成果:
- 大多数受访者 (69.05%) 如果面临构想困难,将寻求REI提供商.
- 最常见的转诊来源是初级保健医生 (44.64%),而不是社交媒体.
- 虽然Facebook被广泛使用,但YouTube是REI诊所教育或压力管理内容的首选平台.
结论:
- 传统的方法,如医生推,在选择 REI 提供者方面仍然占主导地位.
- 社交媒体,特别是YouTube,显示出患者教育和不孕症治疗支持的潜力.
- 未来的战略可以利用像YouTube这样的平台来针对患者参与和资源提供.
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