通过家庭推动提供信息对海上风力发电态度的影响
Hidenori Komatsu1, Hiromi Kubota2, Kenji Asano3
1Grid Innovation Research Laboratory, Central Research Institute of Electric Power Industry, Yokosuka-shi, Kanagawa, Japan.
PloS one
|January 17, 2024
概括
使用进化心理学设计的nudging信息可以增加公众对海上风电 (OWP) 的接受度. 这种信息策略比辩论或补贴更有效地促进可再生能源项目.
科学领域:
- 环境社会科学 环境社会科学
- 可再生能源政策可再生能源政策
- 行为经济学是一种行为经济学.
背景情况:
- 公共接受对于海上风电 (OWP) 选址和实现脱碳目标至关重要.
- 仅仅是科学准确的信息是不够的;考虑人类反应的信息设计是有效提供信息的必要条件.
- 来自进化心理学的亲属选择理论提供了关于调节风险不良态度的见解.
研究的目的:
- 设计和测试旨在提高公众对OWP的接受度的nudging信息.
- 调查信息设计在缓解对OWP风险不利态度方面的有效性.
- 探讨OWP信息对与渔业有关的个人产生影响.
主要方法:
- 一个随机对照试验使用互联网调查与超过4000公众响应.
- 基于亲属选择理论的推动信息的开发,以框架家庭支持.
- 使用五分利克特尺度对不愿冒风险态度的信息影响的分析.
主要成果:
- 在五分利克尔特尺度上,nudging信息显著减轻了对OWP的风险不乐观态度,平均为0.228.
- 大约5%的个人将他们的态度转换为一个点,朝着更大的接受.
- 在提到渔业的个人中,信息的影响是有限的,可能是由于对特定风险的认识提高.
结论:
- 散布带有推动信息的传单可以成为提高OWP接受度的有效策略.
- 实践者应该考虑将推动信息与其他政治干预相结合,以获得更广泛的影响.
- 量身定制信息策略是很重要的,特别是对于与渔业相关的特定关注的细分市场.
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