对认知和情感产品体验的本体论方法
David Ribeiro Tavares1, Osiris Canciglieri Junior1, Lia Buarque de Macedo Guimarães2
1Industrial and Systems Engineering Graduate Program (PPGEPS), Polytechnic School at Pontifical Catholic University of Paraná, Curitiba, Brazil.
Frontiers in neuroergonomics
|January 18, 2024
概括
由于内部的主观状态,理解消费者产品体验具有挑战性. 这项研究提出了一个新的本体学框架和概念模型,以更好地解释,评估和翻译认知和情感产品体验.
科学领域:
- 消费者行为 消费者行为
- 产品设计 产品设计
- 认知科学 认知科学
- 情感科学是一种情感科学.
背景情况:
- 认知和情感设计策略旨在通过功能和情感产品体验来提高消费者参与度.
- 预测消费者偏好和意图是很困难的,因为无法访问内部的主观状态,如愿望和需求.
研究的目的:
- 提出一种本体学和多学科的方法来理解认知和情感产品体验.
- 开发一个解释框架和产品体验的概念模型.
主要方法:
- 开发一个本体学和多学科的框架.
- 为产品体验创建和测试一个概念模型.
主要成果:
- 初步结果表明,拟议的模型积极推动了产品经验的解释.
- 该框架有助于评估和翻译认知和情感产品体验.
结论:
- 提出的本体学方法为分析复杂的消费者产品体验提供了一个结构化的方法.
- 这一框架促进了基于认知和情感因素的产品更深入地理解和改进设计.
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