告诉我们关于你的皮肤:口语和触觉探索程序之间的关系
Naomi Arakawa1,2, Tomoko Watanabe1, Kyoko Fukushima1
1Shiseido Mirai Technology Institute, Yokohama, Japan.
International journal of cosmetic science
|January 18, 2024
概括
消费者在不同文化中对护肤的触觉偏好有所不同. 这项研究表明,相同的皮肤感觉词可以导致各种触觉探索程序 (HEP),影响触觉感知和产品开发.
科学领域:
- 化品科学 化品科学
- 感官科学 感官科学
- 跨文化心理学 跨文化心理学
背景情况:
- 了解消费者的触觉偏好对于化品行业至关重要.
- 在不同的母语中,口头描述触觉的感觉可能具有挑战性.
- 以前的研究表明,感官词语中的词汇相似性可能不等同于相同的触觉探索程序 (HEP).
研究的目的:
- 研究和理解五个国家 (美国,日本,中国,意大利,泰国) 的关键触觉感知.
- 分析消费者如何描述触觉偏好及其相应的HEP的文化差异.
主要方法:
- 实验1:1545名参与者描述了与护肤效果相关的触觉感知;分析了单词频率.
- 实验2:77名参与者 (中国,意大利,泰国) 执行了面部探索任务,以识别与触觉形容词相关的HEP.
- 观察到的HEP被分类为类别,接触区域大小,并分析文化差异.
主要成果:
- 参与者描述了许多与护肤效果相关的单词,其频率在不同国籍之间有显著的差异.
- 核心触觉感知,如湿度,性,柔软性和光滑性被跨文化界识别出来.
- 观察到HEP的文化差异;例如,中国和泰国参与者使用压力运动以获得湿度/软度,而意大利人使用摩擦运动.
结论:
- 触觉感知的词汇术语可以在不同文化中引起不同的HEP.
- 在HEP的变化可能会导致皮肤上明显的物理刺激.
- 对触觉体验的全面理解需要评估描述性语言和相关的HEP.
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