预测可持续时尚消费的意图和做法
Yingxiu Hong1,2, Abdullah Al Mamun3, Qing Yang4
1Business School, Nanfang College Guangzhou, Guangzhou, 510970, Guangdong, China.
Scientific reports
|January 19, 2024
概括
了解可持续时尚消费 (SFC) 是至关重要的. 这项研究揭示了个人价值观,环境意识和社会规范显著影响中国成年人的可持续时尚消费行为 (SCB).
科学领域:
- 环境心理学 环境心理学
- 消费者行为 消费者行为
- 社会学 社会学 社会学
背景情况:
- 时尚行业对环境的影响需要可持续的消费.
- 可持续时尚消费 (SFC) 是全球日益关注的问题.
- 了解SFC的驱动因素对于促进环保实践至关重要.
研究的目的:
- 调查影响中国成年人可持续时尚消费行为 (SCB) 的因素.
- 通过使用价值-信念-规范框架,检查价值观,信念和规范在塑造SCB中的作用.
- 探索对回收 (TR) 的信任对SCB的影响.
主要方法:
- 在线横截面调查350名中国成年人.
- 使用部分最小平方结构方程建模 (PLS-SEM) 的数据分析.
- 应用价值-信念-规范 (VBN) 框架.
主要成果:
- 生物圈,利他主义和利己主义的价值观影响了新生态范式 (NEP).
- NEP,对后果的意识 (AC) 和责任赋予 (AR) 影响了个人规范 (PN).
- 社会规范 (SN) 和对回收的信任 (TR) 积极影响了可持续时尚消费意向 (SCI),这预测了SCB.
结论:
- 干预措施应促进亲环境价值观和信念.
- 促进个人责任和规范化SFC是关键.
- 加强对回收的信任可以进一步支持可持续的时尚选择.
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