语言问题:规范性表达方式如何塑造规范感知并影响规范遵守.
Jinyi Kuang1,2, Cristina Bicchieri1,2,3
1Department of Psychology, University of Pennsylvania, Philadelphia, PA 19104, USA.
概括
人们更多地服从于直接的命令,而不是社会规范. 合规性因信息框架和规范强度而异,特别是对于诸如慈善捐赠之类的弱规范.
科学领域:
- 社会心理学 社会心理学
- 行为经济学是一种行为经济学.
- 沟通研究 沟通研究
背景情况:
- 规范性语言 (例如",应该"",适当") 用于传达命令和社会规范.
- 以前的研究还没有完全探索不同的规范表达方式如何影响解释和行为.
- 了解这些细微差别对于有效的沟通和行为改变策略至关重要.
研究的目的:
- 调查人们对规范语言的解释是否有所不同.
- 为了确定行为反应是否在不同类型的规范表达中有所不同.
- 检查消息框架 (命令与社会规范) 对合规性的影响.
主要方法:
- 进行了两项研究,共有2903名参与者.
- 分析了基于不同规范表达式和框架的合规率.
- 对自由文本响应进行内容分析,以了解解释和动机.
主要成果:
- 合规性对规范性表达式的类型和框架非常敏感.
- 与社会规范框架相比,参与者对禁令的遵守程度更高.
- 规范表达类型对弱规范 (例如,慈善捐赠) 的影响很大,但对强规范 (例如,互惠) 影响不大.
结论:
- 社会规范信息可能被认为是模糊的,削弱了它们的有效性.
- 谨慎选择规范性语言对于引起合规性至关重要,特别是当规范性较弱时.
- 调查结果强调了信息设计在改变社会规范的倡议中的重要性.
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