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文化对社会规范影响的影响呼吁社会规范的影响

Rain Wuyu Liu¹, Maria Knight Lapinski²

¹Department of Communication, The University of Arizona, Tucson, AZ 85721, Arizona, USA.

Philosophical transactions of the Royal Society of London. Series B, Biological sciences

|January 20, 2024

概括

呼吁社会规范显著影响食品浪费预防意图,文化背景起着关键作用. 中国参与者表现出比美国人更强烈的意图,这是由于在感知规范中的文化差异.

科学领域:

环境心理学环境心理学
跨文化心理学跨文化心理学
行为科学行为科学

背景情况:

食物浪费是一个重要的全球问题,具有环境和经济后果.
了解社会规范对于制定有效的干预措施来减少食物浪费至关重要.
文化背景可能会影响基于规范的呼吁的有效性.

研究的目的:

实验测试描述性和禁令性规范上诉对防止食品浪费的意图的影响.
检查文化背景 (中国与美国) 和群体导向的调节作用.
研究规范观念在规范呼吁和行为意图之间的关系中的调解作用.

主要方法:

一项实验性研究涉及来自中国和美国的1449名参与者.
参与者接触到不同类型的规范上诉 (描述性和禁令性).
这些措施包括防止食物浪费的意图,规范性观念,文化背景和群体取向.

主要成果:

描述性和禁令性规范信息都通过规范性感知影响了行为意图.
文化背景显著缓解了这些影响;中国参与者认为防止食物浪费更为普遍和社会认可.
与美国人相比,中国参与者报告了更强烈的意图,以防止食物浪费与美国人相比,正常的感知与文化背景相互作用.

结论:

基于文化和特定背景的方法对于有效的社会规范沟通对食品浪费至关重要.
现有的社会规范理论应该纳入文化概念,以提高其适用性.
集团导向对意图有直接影响,而不是预期的缓和效应.

关键词:

描述性和禁令性的规范.实验实验实验实验实验防止食物浪费防止食物浪费集团导向集团导向集团导向集团导向规范的信息吸引了人们.

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