回头看,向前看:从COVID-19传播测量,评估和学习 (MEL) 中的教训
Oxana Onilov1, Dexin Gong2, Kimberly Chriscaden1
1Communication Unit, Regional Director's Office, World Health Organization Regional Office for the Western Pacific, Manila, Philippines.
Western Pacific surveillance and response journal : WPSAR
|January 22, 2024
概括
有效的紧急通信依赖于系统的测量,评估和学习 (MEL). 在COVID-19大流行期间应用强大的MEL框架改善了沟通策略,加强了公共卫生响应.
科学领域:
- 公共卫生传播 公共卫生传播
- 应急响应管理 应急反应管理
- 卫生政策和健康评估
背景情况:
- 有效的沟通对于应急响应至关重要,特别是在COVID-19等大流行期间.
- 世界卫生组织 (WHO) 在西太平洋地区采用了"为健康传播" (C4H) 方法.
- 开发了一个强大的测量,评估和学习 (MEL) 框架,以评估和增强COVID-19沟通.
研究的目的:
- 捕捉在流行病传播中实施MEL的良好实践.
- 分享COVID-19沟通策略评估过程中学到的经验教训.
- 突出MEL在加强公共卫生紧急响应方面的价值.
主要方法:
- 在整个沟通规划,实施和评估阶段应用测量,评估和学习 (MEL) 框架.
- 持续将基于证据的见解和建议纳入正在进行的应对工作中.
- 分析最佳实践,包括规划,数据整合,协作,伙伴关系,支持,利用现有数据和利用数字媒体.
主要成果:
- 系统地应用MEL为有效的沟通规划和实施提供了基于证据的见解.
- 学到的关键经验教训强调了战略规划,数据利用和合作伙伴关系的重要性.
- 实时应用MEL有助于持续改进疫情应对.
结论:
- 在公共卫生挑战中,MEL框架对于基于证据的沟通非常有价值.
- MEL使得结果的评估和反思成为可能,这对于加强当前和未来的应急响应至关重要.
- 尽管有局限性,但系统的MEL提高了危机期间卫生沟通的有效性和适应性.
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