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在线粉丝的态度:感知价值,期望和对VAR满意度的识别
Pei Deng1, Weihua Yan2, Ying Yu3
1China Football College, Beijing Sport University, Beijing, China.
Frontiers in psychology
|January 22, 2024
概括
中国足球迷对2022年卡塔尔FIFA世界杯的视频助理裁判 (VAR) 表示适度满意. 感知价值和粉丝期望对满意度产生了积极的影响,感知价值是最强的因素.
科学领域:
- 体育管理体育管理
- 足球分析 足球分析
- 粉丝参与度研究 粉丝参与度研究
背景情况:
- 视频助理裁判 (VAR) 已成为现代足球中重要的技术整合.
- 了解粉丝对VAR的看法对于其接受和有效实施至关重要.
- 2022年卡塔尔FIFA世界杯提供了一个全球舞台,以评估球迷对VAR的反应.
研究的目的:
- 调查影响中国球迷在2022年卡塔尔世界杯期间对VAR在线球迷满意度的因素.
- 分析粉丝期望,感知价值,粉丝识别和粉丝对VAR的满意度之间的关系.
- 确定提高球迷对足球VAR技术的满意度的关键驱动因素.
主要方法:
- 一种使用在线问卷分发给中国足球迷的定量方法.
- 使用结构方程建模 (SEM) 来分析拟议的关系.
- 使用Cronbach的alpha,KMO统计和Bartlett的球状性测试来评估可靠性和有效性.
主要成果:
- 总体而言,对VAR的粉丝满意度是中等的.
- 粉丝期望 (路径系数=0.26) 和感知值 (路径系数=0.57) 都显著和积极地影响了粉丝满意度 (p<0.01).
- 粉丝识别没有显著影响粉丝满意度 (p>0.05),而粉丝期望通过感知值间接影响了满意度 (路径系数=0.29,p<0.01).
结论:
- 感知价值成为对VAR粉丝满意度最有影响的因素,其次是粉丝期望.
- 为了提高在线粉丝对VAR的满意度,应该优先考虑提高技术的感知价值.
- 这些发现提供了有关中国足球迷在国际主要比赛中对VAR的偏好的见解.
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