对有机产品的绿色购买意向的个人变量
Hector Juan Palomino Rivera1, Luciano Barcellos-Paula1
1CENTRUM Catolica Graduate Business School, Lima, Perú-Pontificia Universidad Católica del Perú, Lima 64032, Peru.
Foods (Basel, Switzerland)
|January 23, 2024
概括
绿色自我认同和主观规范塑造了千一代对有机产品的环保态度. 环境意识影响了绿色自我认同,但并没有直接影响秘鲁千一代的环境态度.
科学领域:
- 消费者行为 消费者行为
- 环境心理学 环境心理学
- 社会心理学 社会心理学
背景情况:
- 了解影响绿色购买意向的因素对于促进可持续消费至关重要.
- 千一代代表着一个重要的消费者人口统计,对环境的关注日益增长.
- 有机产品是可持续消费者选择的关键市场部分.
研究的目的:
- 调查环境意识,绿色自我认同和主观规范对秘鲁千一代环境态度的影响.
- 检查绿色自我认同在环境意识和环境态度之间的关系中的调解作用.
- 确定推动秘鲁千一代对有机产品的绿色购买意图的关键个人变量.
主要方法:
- 量化,相关性,横截面的研究设计.
- 对710名秘鲁千一代进行调查,使用20项利克特级别调查问卷.
- 通过SPSS 24和AMOS 24使用探索因素分析 (EFA),确认因素分析 (CFA) 和结构方程建模 (SEM) 分析数据.
主要成果:
- 绿色自我认同和主观规范显著影响千一代对有机产品的环境态度.
- 发现环境意识对绿色自我认同有积极的影响.
- 环境意识并没有直接影响环境态度,而是通过绿色自我认同间接影响.
结论:
- 绿色自我认同和主观规范是秘鲁千一代购买绿色有机产品的环保态度的关键驱动因素.
- 环境意识通过培养更强大的绿色自我认同来间接影响环境态度.
- 这项研究为关键人口和新兴市场的可持续消费的心理决定因素提供了新的见解.
相关概念视频
01:54Attitudes
28.4K
Attitude is our evaluation of a person, an idea, or an object. We have attitudes for many things ranging from products that we might pick up in the supermarket to people around the world to political policies. Typically, attitudes are favorable or unfavorable: positive or negative (Eagly & Chaiken, 1993). And, they have three components: an affective component (feelings), a behavioral component (the effect of the attitude on behavior), and a cognitive component (belief and knowledge;...
28.4K
02:20Routes of Persuasion
64.1K
Persuasion is the process of changing our attitude toward something based on some kind of communication. Much of the persuasion we experience comes from outside forces. How do people convince others to change their attitudes, beliefs, and behaviors? What communications do you receive that attempt to persuade you to change your attitudes, beliefs, and behaviors?
64.1K
00:52Social Proof
27.7K
Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
27.7K
01:25Factors Affecting Perception
1.6K
Perception is influenced by perceptual set, context, motivation, and emotion. Perceptual set, or perceptual expectancy, refers to the tendency to perceive things in a particular way, influenced by previous experiences and expectations. This phenomenon affects the interpretation of stimuli, creating a set of mental tendencies and assumptions that impact sensory perceptions of sound, taste, touch, and sight.
An illustrative example of a perceptual set is the scenario where an airline pilot told...
An illustrative example of a perceptual set is the scenario where an airline pilot told...
1.6K
00:56Attribution Theory
13.0K
Behavior is a product of both the situation (e.g., cultural influences, social roles, and the presence of bystanders) and of the person (e.g., personality characteristics). Subfields of psychology tend to focus on one influence or behavior over others. Situationism is the view that our behavior and actions are determined by our immediate environment and surroundings. In contrast, dispositionism holds that our behavior is determined by internal factors (Heider, 1958).
13.0K
02:55Stereotypes, Prejudice, and Discrimination
90.2K
Humans are very diverse and although we share many similarities, we also have many differences. The social groups we belong to help form our identities (Tajfel, 1974). These differences may be difficult for some people to reconcile, which may lead to prejudice toward people who are different. Prejudice is a negative attitude and feeling toward an individual based solely on one’s membership in a particular social group (Allport, 1954; Brown, 2010). Prejudice is common against people who...
90.2K