基于PC和沉浸式虚拟现实食品购买环境之间的区别在可用性,存在和生理反应上
Shelley Woodall1, James H Hollis1
1Department of Food Science and Human Nutrition, Iowa State University, Ames, IA 50312, USA.
Foods (Basel, Switzerland)
|January 23, 2024
概括
与低沉浸度虚拟环境 (LIVE) 相比,高沉浸度虚拟环境 (HIVE) 在虚拟食品环境中增强了存在. 在HIVE中,生理反应增加,但在两个虚拟现实方法中,任务完成和网络疾病仍然相似.
科学领域:
- 虚拟现实 虚拟现实 虚拟现实
- 人与计算机的交互
- 消费者行为 消费者行为
背景情况:
- 对食品购买行为的计算机模拟利用低沉浸虚拟环境 (LIVE) 和高沉浸虚拟环境 (HIVE).
- LIVE使用标准的计算机和显示器,而HIVE使用虚拟现实 (VR) 技术,如头戴式显示器.
- LIVE和HIVE之间的存在和网络疾病的差异可能会影响它们在研究行为中的实用性.
研究的目的:
- 通过LIVE和HIVE系统呈现的虚拟食品环境中经历的存在感和网络疾病的比较.
- 研究沉浸水平对虚拟食物环境中的生理反应和任务执行的影响.
- 评估不同虚拟现实沉浸级别对模拟食品购买场景的有效性.
主要方法:
- 31名成年人参与了这项研究.
- 参与者使用 LIVE 或 HIVE 系统体验虚拟超市或快餐餐厅.
- 测量了存在,网络病,任务完成,心率和电皮活动.
主要成果:
- 与会者报告说,与现场场景相比,HIVE场景中的存在感显著更高 (p < 0.05).
- 与LIVE相比,HIVE的生理反应,包括心率和皮电活动,在HIVE中显著更高 (p <0.05).
- 在HIVE和LIVE系统之间,在任务完成能力或报告的网络疾病方面没有发现显著差异.
结论:
- 在虚拟的食物环境中,HIVE系统似乎比LIVE系统更能引起人们的存在感.
- 虽然HIVE增强了存在和生理兴奋,但与LIVE相比,它不会对任务完成产生负面影响或增加网络疾病.
- 这些发现表明,HIVE可能为研究虚拟消费者行为提供了一个更具身临其境和吸引力的平台,其安全性和可用性与LIVE相美.
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