在电子商务的背景下,多阶段供应链道主要代理模式与公平偏好的电子商务.
Xin Liu1, Zhen Xu2, Qingxia Zhang1
1Graduate School of Information, Applied Statistics, Southwest Petroleum University, Chengdu, China.
Evaluation review
|January 23, 2024
概括
公平优惠模式通过增加零售商的努力和利来增强电子商务供应链. 与传统道相比,这种模式为制造商和零售商带来了更好的结果.
科学领域:
- 供应链管理 供应链管理
- 电子商务物流电子商务物流
- 行为经济学是一种行为经济学.
背景情况:
- 信息不对称是电子商务供应链的一个关键挑战.
- 传统的主体-代理模型经常假设完全的理性,这可能不反映现实世界的场景.
研究的目的:
- 调查电子商务供应链中的信息不对称性.
- 分析公平偏好模式对道成员行为和回报的影响.
- 为电子商务供应链开发一个更现实的主体-代理模型.
主要方法:
- 开发了一个主要代理模型,其中包含一个公平偏好模型.
- 与完全理性的模型对比公平偏好模型.
- 分析了效率系数,努力水平和利之间的相关性.
主要成果:
- 零售商的努力和制造商的激励与电子商务效率有积极的相关性.
- 制造商的更高固定收入增加了零售商的努力.
- 当电子商务效率超过1时,零售商的表现优于传统道.
结论:
- 公平优惠模式为制造商和零售商带来帕雷托改进.
- 在公平优惠模式下,零售商的努力和收入增加.
- 该模型提供了一种更现实的方法来理解电子商务供应链动态.
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