聊天机器人特性和客户体验对银行聊天机器人的满意度和持续意向的影响:来自越南的数据
Xuan Cu Le1, Tran Hung Nguyen1
1Department of Economic Information System and Electronic Commerce, Thuongmai University, Hanoi, 100000, Vietnam.
Data in brief
|January 23, 2024
概括
本研究探讨了聊天机器人的功能如何影响越南银行业的客户体验和行为. 调查结果为改善聊天机器人设计提供了洞察力,以提高用户满意度和持续使用.
科学领域:
- 技术与社会 技术与社会
- 人与计算机的交互
- 商业和管理的管理.
背景情况:
- 聊天机器人越来越多地用于银行业务,影响客户互动.
- 对银行来说,了解影响客户使用聊天机器人体验的因素至关重要.
- 之前的研究还没有充分探讨越南银行业环境中的这些影响.
研究的目的:
- 调查聊天机器人的内在和外在特征对客户体验的影响.
- 检查客户体验和行为结果 (如满意度和持续意图) 之间的关系.
- 为越南银行聊天机器人的未来研究提供数据集和分析.
主要方法:
- 一个基于网络的问卷收集了来自336名参与者在越南使用银行聊天机器人的数据.
- 数据是在2023年7月至9月期间收集的,社会媒体用于受访者招聘.
- 使用SPSS 21.0和AMOS 21.0进行统计分析,包括解释因素分析 (EFA) 和确认因素分析 (CFA).
- 哈曼单因子测试被用来减轻常见方法偏差.
主要成果:
- 数据集包括受访者的人口统计资料.
- 对收集的数据进行了探索性和确认性因子分析.
- 该研究提出了聊天机器人特征,客户体验和行为结果之间的关系的发现.
结论:
- 这些发现为客户满意度和银行聊天机器人的持续意向提供了有价值的见解.
- 提出的数据集和分析作为未来学术和行业研究的参考.
- 这项研究有助于在越南银行业的特定背景下了解人与聊天机器人的互动.
相关概念视频
Surveys
14.8K
Often, psychologists develop surveys as a means of gathering data. Surveys are lists of questions to be answered by research participants, and can be delivered as paper-and-pencil questionnaires, administered electronically, or conducted verbally. Generally, the survey itself can be completed in a short time, and the ease of administering a survey makes it easy to collect data from a large number of people.
14.8K
Convenience Sampling Method
8.9K
Sampling is a technique to select a portion (or subset) of the larger population and study that portion (the sample) to gain information about the population. Data are the result of sampling from a population. The sampling method ensures that samples are drawn without bias and accurately represent the population.
Convenience sampling is a non-random method of sample selection; this method selects individuals that are easily accessible and may result in biased data. For example, a marketing...
Convenience sampling is a non-random method of sample selection; this method selects individuals that are easily accessible and may result in biased data. For example, a marketing...
8.9K
Expected Value
3.9K
The expected value is known as the "long-term" average or mean. This means that over the long term of experimenting over and over, you would expect this average. The expected average is represented by the symbol μ. It is calculated as follows:
3.9K
Confirmation Biases
5.5K
The confirmation bias is the tendency to focus on information that confirms our existing beliefs and ignore information that is inconsistent with our expectations. For example, if you think that your professor is not very nice, you notice all of the instances of rude behavior exhibited by the professor while ignoring the countless pleasant interactions he is involved in on a daily basis. Have you ever fallen prey to the confirmation bias, either as the source or target of such bias?
5.5K
Contact-dependent Signaling
44.6K
Contact-dependent signaling, as the name suggests, requires that communicating cells be in direct contact with each other. This is achieved either through receptor-ligand interactions or by specialized cytoplasmic channels that allow the flow of small molecules between cells. In animal cells, channels called gap junctions facilitate contact-dependent signaling in certain tissues, whereas, plasmodesmata perform a similar function in plants.
Gap Junctions
In animal cells, gap junctions are formed...
Gap Junctions
In animal cells, gap junctions are formed...
44.6K
Data Collection by Survey
6.5K
The systematic method of obtaining and analyzing accurate information of a population is called data collection. A survey is a standard method of data collection that involves collecting information from a target human population about their experience, opinion, or knowledge of a product, service, or process. The responses are recorded and interpreted. The most common survey examples are written questionnaires, face-to-face or telephonic conversations, focus groups, and electronic (e-mail or...
6.5K


