围绕#TeleCheckAF项目的社交媒体活动的网络分析
Konstanze Betz1,2, Joep Van Haren3,4, David Duncker5
1Department of Cardiology, Maastricht University Medical Centre and Cardiovascular Research Institute Maastricht, P. Debyelaan 25, 6202 AZ Maastricht The Netherlands.
European heart journal. Digital health
|January 24, 2024
概括
社交媒体,特别是推特,有效地传播了TeleCheck-AF为心房患者的移动健康创新. 分析显示,一个广泛的,多学科的网络和关键的论领袖推动了它的影响力.
科学领域:
- 数字健康数字健康
- 心脏病学 心脏病学
- 社交媒体分析 社交媒体分析
背景情况:
- TeleCheck-AF是一个新的移动医疗基础设施,用于远程心房患者护理.
- 像Twitter这样的社交媒体 (SoMe) 平台在传播医疗保健创新方面发挥着重要作用.
研究的目的:
- 分析围绕#TeleCheckAF标签的社交媒体网络.
- 确定参与传播TeleCheck-AF.的主要论领袖.
主要方法:
- 采用网络扫描收集公开可用的Twitter数据.
- 应用社交网络分析 (SNA) 用于绘制网络图,识别社区,并通过中心性测量确定关键论领袖.
主要成果:
- #TeleCheckAF网络包括413,086个账户和22个社区的636,502个互动.
- 确定了20个主要的论领袖,包括官方社会和期刊账户.
- 在主要的心脏病学会议和活动之后,信息传播达到顶峰.
结论:
- 对#TeleCheckAF的社交媒体分析表明,这种医疗保健创新具有广泛的,多学科的覆盖范围.
- 社交媒体上的官方社会账户可以显著扩大研究传播,补充传统策略.
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