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动机拥挤对持续使用游戏化健身应用程序的意图的影响:一种混合方法的方法
Jialiang Huang1, Jiang Chen1, Liyun Zhou2
1School of Management, Guangzhou University, Guangzhou, China.
Frontiers in psychology
|January 25, 2024
概括
游戏化的健身应用程序通过内在和外在的奖励来激励用户. 外在的奖励,如财务激励和社会认可,增强了内在的动机,促进了应用程序的持续使用.
科学领域:
- * 数字健康 数字健康
- * 行为科学 行为科学
- * 人与计算机的交互
背景情况:
- *游戏化越来越多地用于健身应用程序,以提高用户的动机和参与度.
- * 了解内在和外在动机的相互作用对于这些应用的持续成功至关重要.
- *以前的研究还没有完全探索不同类型的动机如何影响游戏化健身环境中的持续使用.
研究的目的:
- * 调查内在和外在动机对游戏化健身应用的持续使用意向的影响.
- * 检查外部激励因素是否增强或减少内在激励因素的影响.
- * 确定特定的内在和外在因素驱动用户参与游戏化健身应用程序.
主要方法:
- *采用混合方法方法,结合定性和定量研究设计.
- * 定性阶段涉及识别游戏化健身应用中的关键动机因素.
- *量化阶段使用统计分析来评估确定动机与持续使用意图之间的关系.
主要成果:
- * 确定了三个内在的动机:自我发展,自我控制和享乐的动机.
- * 确定了两个外部动机:社会认可和经济奖励.
- *内在的动机,金钱奖励和社会认可显著增加了继续使用的意图.
- * 经济奖励和社会认可都对内在动机产生了积极的"拥挤"效应.
结论:
- *内在和外在的动机在推动持续使用游戏化的健身应用程序方面发挥着重要作用.
- * 外在奖励,特别是财务激励和社会认可,不仅提高了使用意图,而且增强了内在的动机.
- * 通过利用动机拥挤效应,研究结果为设计更有效,更具吸引力的游戏化健身应用提供了宝贵的见解.
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