健康信息中的情绪转变作为产生谈话和行为改变的策略
Susana Peinado1, Robin L Nabi1
1Department of Communication, University of California, Santa Barbara.
Health communication
|January 25, 2024
概括
带有情感转变的健康信息鼓励更多的对话和更深入的处理,从而导致更大的说服力. 虽然谈话传播信息内容,但改变行为的立即意图是长期影响的关键.
科学领域:
- 卫生沟通健康沟通
- 心理学 心理学 心理学
- 行为科学 行为科学
背景情况:
- 健康信息旨在促进行为改变,但理解促使对话的特征是有限的.
- 信息中的情感体验可以增加参与度和说服力.
- 连续的情感经历可能会加剧情绪和参与,影响谈话和说服力.
研究的目的:
- 检查健康信息中的情绪变化是否会影响谈话和说服力.
- 为了比较情绪转移信息与单价值信息对谈话和说服的影响.
主要方法:
- 一个带有333名参与者的纵向实验.
- 两个短信在驾驶时预防信息的比较与情绪转移 (负向正,正向负) 与两个单价值信息 (仅负,仅正).
主要成果:
- 情绪转移信息比单价值信息产生了更多的谈话.
- 情绪强度和更深层次的信息处理调解了情绪转移信息对说服力的影响.
- 立即的意图避免在开车时发短信影响了一周的后续信念和行为,而不是说话.
结论:
- 健康信息中的情绪转变通过增加情绪强度和信息处理来增强谈话.
- 对传播信息内容和加强现有变革而不是启动变革而言,谈话可能更为重要.
- 立即的行为意图比信息诱导的谈话更强烈地预测长期的行为变化.
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