检查家庭对个人推特采用的影响:基于英国家庭调查数据的多层次分析
Shujun Liu1, Luke Sloan1, Tarek Al Baghal2
1School of Social Sciences, Cardiff University, Cardiff, The United Kingdom.
PloS one
|January 25, 2024
概括
家庭经济资本显著影响推特的采用,受活动多样性和技术有效性的影响. 教育和收入等个人特征也会调节这种关系,突出了社交媒体使用中的社会经济因素.
科学领域:
- 社会科学 社会科学 社会科学
- 沟通研究 沟通研究
- 社会学 社会学 社会学
背景情况:
- 关于移动技术和社交网站采用的先前研究主要集中在个人因素上.
- 家庭社会经济环境对数字平台使用的影响,特别是Twitter的影响,仍未得到充分研究.
研究的目的:
- 调查家庭经济资本 (HEC) 对英国个人采用Twitter的影响.
- 检查活动多样性和移动技术自我有效性在HEC-Twitter采用链接中的调解作用.
- 评估个人层面的特征 (教育,收入,居住区) 对HEC-Twitter采用关系的温和影响.
主要方法:
- 采用多级建模方法,整合来自英国的家庭级 (n=1,455) 和个人级 (n=2,570) 数据.
- 分析了家庭经济资本与推特采用之间的直接和间接关联.
- 对教育水平,总收入和居住区的适度效应进行了测试.
主要成果:
- 确认了家庭经济资本和成员推特采用之间的重大直接和间接关联.
- 发现活动的多样性和移动技术的自我有效性部分介导了HEC和Twitter采用之间的关系.
- 确定教育水平和总收入是重要的调节因素,影响HEC如何影响个人推特采用.
结论:
- 家庭经济资本是推特采用的重要决定因素,直接和间接地运作.
- 个人社会经济特征在塑造家庭资源对社交媒体参与的影响方面发挥着至关重要的作用.
- 未来的研究应该在研究数字技术采用模式时考虑社会经济背景.
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