为农业批发市场建立电子商务平台的策略选择:三方进化游戏视角
Qianwen Luo1, Yujie Wang1, Yongtao Liu2
1School of Business,Beijing Wuzi University,Tongzhou District,Beijing,China.
PloS one
|January 25, 2024
概括
农业批发市场可以通过电子商务平台进行转型. 政府补贴和市场激励措施鼓励批发商采用,促进数字化转型.
科学领域:
- 农业经济学 农业经济学
- 数字化转型 数字化转型
- 电子商务战略 电子商务战略
背景情况:
- 数字技术的进步使农业批发市场的电子商务成为可能.
- 电子商务平台的系统开发对于该行业的转型至关重要.
研究的目的:
- 分析农业批发市场,地方政府和批发商的利益和行为选择.
- 模拟农业批发市场中电子商务平台采用的进化策略.
主要方法:
- 建立了一个三方进化游戏模型.
- 应用复制器动力学方程来描述进化策略.
- 分析了初始意图对行为选择的影响.
主要成果:
- 行为选择受到最初的意图的影响,市场和批发商之间的调整.
- 政府补贴 (直接/间接) 促进平台建设和批发商采用.
- 市场可以激励批发商;如果市场倾向于第三方平台,政府的激励措施是关键.
结论:
- 最初的意图在很大程度上影响了农业批发市场采用电子商务平台的情况.
- 战略性的政府干预和以市场为导向的激励措施对于成功实施电子商务至关重要.
- 为有效过渡和平台利用提供了政策建议.
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