人们对肉类消费规范的看法如何在不同环境和肉类消费群体之间有所不同
Sofia Wolfswinkel1, Sanne Raghoebar2, Hans Dagevos3
1Consumption & Healthy Lifestyles Group, Wageningen University & Research, Hollandseweg 1, 6706KN, Wageningen, the Netherlands.
Appetite
|January 25, 2024
概括
社会规范的看法影响肉类消费. 在超市和餐馆中,有利于肉类的规范更为强烈,高肉类消费者更强烈地感知到这一点,这凸显了对特定环境干预的需要.
科学领域:
- 行为科学是一种行为科学.
- 社会心理学 社会心理学
- 食品消费研究 食品消费研究
背景情况:
- 社会规范,包括描述性 (做什么) 和禁令性 (什么是可以接受的),显著影响肉类消费行为.
- 了解个人差异和规范观念的背景变化对于有效的肉类减少策略至关重要.
- 有限的研究存在于规范观念的细微差别,在个人和背景中和跨个体之间.
研究的目的:
- 检查肉类消费的描述性,禁令性和个人规范观念在不同环境 (超市,餐厅,工作场所自助餐厅) 中如何变化.
- 调查不同肉类消费群体对通用动态规范认知的差异.
- 确定肉类消费者的类型,并分析他们的规范感知模式.
主要方法:
- 在网上对1205名英国肉食者 (25-65岁) 进行了横截面调查.
- 使用适应的牛津肉类频率调查问卷来评估肉类消费.
- 在超市,餐厅和工作场所食堂环境中测量规范感知;动态规范被通用评估. 一个两步的集群分析确定了消费者群体.
主要成果:
- 与工地自助餐厅相比,在超市和餐馆中,有利于肉类的描述性规范最强.
- 支持肉类的禁令和个人规范在超市最强,其次是餐馆,在工作场所食堂最弱.
- 四个肉类消费者群体出现了:较高的肉类摄入量群体 (肉爱好者,超越者) 认为亲肉规范更强烈,而反肉规范比较低的肉类摄入量群体 (柔性主义者,温和主义者) 弱.
结论:
- 与肉类消费相关的规范观念取决于背景,超市和餐馆显示出更强烈的亲肉规范.
- 不同的肉类消费者群体表现出不同的规范感知特征,更高的消费者更强烈地内化了亲肉规范.
- 旨在减少肉类消费的干预措施应考虑具体的背景和特定的消费者群体,以量身定制的方法.
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