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Z世代,价值观和媒体:从影响者到BeReal,在可见性和真实性之间
1University of Turin, Turin, Italy.
Frontiers in sociology
|January 26, 2024
概括
Z世代的价值观与媒体内容保持一致,尽管数字平台往往传达非传统价值观. 本研究探讨了青年价值观与他们媒体消费习惯之间的联系.
科学领域:
- 社会学 社会学 社会学
- 媒体研究 媒体研究
- 沟通研究 沟通研究
背景情况:
- 媒体和数字平台对年轻人之间的价值传播有很大的影响.
- 年轻人的媒体选择反映和塑造他们对社会价值观和道德观的看法.
- 新的沟通媒介,如影响者和社交媒体平台,是价值共享的核心.
研究的目的:
- 确定意大利大学生 (年龄20-23岁) 的核心价值观.
- 探索Z世代感知价值观与通过他们喜欢的媒体传达的价值观之间的关系.
- 了解青年对当代社会的期望及其道德趋势.
主要方法:
- 使用五个重点小组进行定性研究.
- 参与了2022年12月来自都灵大学的60名大学生.
- 分析这些平台传达的媒体偏好和感知价值.
主要成果:
- 与以前的国家调查相比,在年轻人中观察到核心价值观的实质性连续性.
- 受欢迎的媒体传达的价值观并不总是与传统价值观保持一致.
- 数字平台和影响者有效地解决了新兴的青年需求和价值观,例如真实性 (例如BeReal应用程序).
结论:
- 媒体消费与Z世代的价值体系密切交织在一起.
- 虽然核心价值观保持稳定,但数字媒体引入并放大非传统价值观和社会期望.
- 青年价值观与数字媒体内容和创造者的不断变化的格局之间存在着动态的相互作用.
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