中国老年人的牛奶消费习惯:5个城市的研究
Ao Chen1, Saleh Moradi2, Joyce Huang3
1Food Experience and Sensory Testing (Feast) Laboratory, Massey University, Palmerston North 4442, New Zealand; Riddet Institute, Massey University, Palmerston North 4442, New Zealand.
Journal of dairy science
|January 26, 2024
概括
中国的老年人主要在家里喝牛奶做早餐,经常和家人一起,为了健康. 然而,消费细节因中国各城市而异.
科学领域:
- 营养科学 营养科学
- 消费者行为研究 消费者行为研究
- 社会学 社会学 社会学
背景情况:
- 近几十年来,中国的牛奶消费量急剧增加.
- 了解特定人口群体的消费模式至关重要.
研究的目的:
- 为了探索中国老年人的牛奶消费习惯.
- 调查不同中国城市的消费变化 (什么,在哪里,什么时候,与谁,为什么,如何).
主要方法:
- 在中国5个城市 (北京,上海,广州,成都,沈阳) 的1000名常规牛奶消费者 (年龄在45-75岁) 中进行调查.
- 数据按性别和年龄组进行平衡.
- 分析包括多因素分析和分层集群分析.
主要成果:
- 对于牛奶的压倒性偏好,直接在家里消费,主要是与家人一起吃早餐,出于营养和健康原因.
- 在不同城市观察到牛奶类型,脂肪含量,品牌,时间和消费方法的显著差异.
- 在定义消费集群时,城市级别和特定位置是主要的差异化因素,而不是性别或年龄组.
结论:
- 中国老年人的牛奶消费习惯多样化,受到地理位置的强烈影响.
- 在中国各城市的牛奶消费模式中存在显著的异质性,影响了产品开发和营销策略.
- 这项研究提供了对中国地区饮食习惯和消费者对乳制品的偏好有关键的见解.
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