负面因素如何影响青年旅舍住宿后的COVID-19大流行
Yue Gong1, Qian Gong2, Jongsik Yu3
1Shanxi Vocational College of Tourism, Faculty of Hospitality and Tourism, No.29, Xutan East Street, Xiaodian District, 030001 Taiyuan, Shanxi, China.
Acta psychologica
|January 27, 2024
概括
年轻消费者是年轻消费者.
科学领域:
- 旅游管理 旅游管理
- 消费者行为 消费者行为
- 酒店营销营销 酒店营销
背景情况:
- 随着COVID-19的流行,青年旅舍的预订和收入受到严重影响.
- 了解年轻消费者的流行后感知对于行业复苏至关重要.
研究的目的:
- 检查年轻消费者感知风险,旅馆形象,支付意愿和访问意愿之间的关系.
- 确定影响年轻旅行者在流行病后入住青年旅舍的决定的因素.
主要方法:
- 调查研究与534名参与者使用方便抽样.
- 使用SPSS和AMOS-SEM (结构方程建模) 进行假设的实证测试.
主要成果:
- 感知到的风险会对认知和情感宿舍形象产生负面影响.
- 积极的认知和情感图像可以提高整体形象,支付意愿和访问意图.
- 认知形象积极影响情感形象.
结论:
- 理论框架有效地解释了支付意愿和访问意图.
- 调查结果为青年旅舍提供了洞察力,以制定促进年轻消费者参与的战略.
- 应对感知到的风险和培养积极的宿舍形象是疫情后恢复的关键策略.
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