当使用双面信息来影响基于道德的态度时,秩序很重要.
1Fudan University, Shanghai, China.
Personality & social psychology bulletin
|January 29, 2024
概括
将反论点放在信息的末尾,而不是开始,可以增强其影响力,特别是对于那些有强烈态度的人来说. 这种策略通过使沟通者看起来更深思熟虑和真诚来改善源感知.
科学领域:
- 社会心理学 社会心理学
- 沟通研究 沟通研究
- 说服力研究说服力研究
背景情况:
- 传统的说服模式往往主张只提出支持性的论点.
- 然而,承认对立的观点 (双面信息) 有时可以提高效率.
- 双向信息的最佳结构,特别是关于态度强度的信息,仍未得到充分探索.
研究的目的:
- 调查削弱信息放置在双面信息中的影响,对说服.
- 检查源感知和动机在这个过程中的作用.
- 为了确定信息结构是否会对具有强烈态度的个人温和双面信息的有效性.
主要方法:
- 进行了四项涉及1548名参与者的研究.
- 在双面消息中操纵了消息顺序 (破坏信息首先与最后).
- 态度的强度,源感知 (深思熟虑,真诚) 和思考的动机被测量.
- 一个预先注册的实验复制了关键发现.
主要成果:
- 当破坏性信息放在最后时,双面消息的有效性比单面消息更加强大.
- 最后放置反论证导致更积极的来源感知 (深思熟虑,真诚),特别是对于具有强烈道德态度的个人.
- 当参与者有更高的思考动机时,这些影响更为明显.
结论:
- 在双面信息中对论点的战略性放置可以显著提高说服力.
- 最后承认相反的观点,而不是首先承认,提高了来源的可信性和有效性,特别是对于强烈的态度.
- 了解信息结构对于优化说服至关重要,这取决于受众的特征和认知参与.
更多相关视频
06:42Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses
Published on: September 28, 2018
11.6K
11:51Combining Behavioral Endocrinology and Experimental Economics: Testosterone and Social Decision Making
Published on: March 2, 2011
15.1K
相关概念视频
Routes of Persuasion
64.1K
Persuasion is the process of changing our attitude toward something based on some kind of communication. Much of the persuasion we experience comes from outside forces. How do people convince others to change their attitudes, beliefs, and behaviors? What communications do you receive that attempt to persuade you to change your attitudes, beliefs, and behaviors?
64.1K
Framing Effects
7.4K
Information is everywhere and its presentation—such as how and when items are presented—can impact our perceptions and decisions surrounding the info. This broad concept umbrellas framing effects—influences that occur due to the way information is framed in its appearance, whether it’s purely the order or the specific wording of a message. Let’s take a look at numerous ways in which two versions of something can objectively say the same thing, yet we respond in...
7.4K
Social Proof
27.7K
Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
27.7K
Persuasion Strategies
38.6K
Researchers have tested many persuasion strategies, including the foot-in-the door and the door-in-the-face techniques, in a variety of contexts. Ultimately, the principles are effective in selling products and changing people’s attitude, ideas, and behaviors (Cialdini & Goldstein, 2004).
38.6K
Kohlberg's Theory of Moral Development
52
Kohlberg's theory of moral development uses the Heinz dilemma — a thought experiment in which a man, Heinz, must decide whether to steal an unaffordable drug to save his dying wife — to illustrate the evolution of moral reasoning. This framework, divided into three levels with two stages, highlights how individuals' understanding of right and wrong becomes increasingly complex.
Pre-Conventional Level
At the pre-conventional level, morality is primarily driven by personal...
Pre-Conventional Level
At the pre-conventional level, morality is primarily driven by personal...
52
Egoism and Altruism
92.0K
Voluntary behavior with the intent to help other people is called prosocial behavior. Why do people help other people? Is personal benefit such as feeling good about oneself the only reason people help one another?
92.0K
