模拟植物性肉类的大规模消费潜力:来自新兴经济体的证据
Marvello Yang1, Mohammad Nurul Hassan Reza2, Qing Yang2
1Institute of Technology and Business Sabda Setia, Kota Pontianak, Kalimantan Barat, 78121, Indonesia.
Heliyon
|January 31, 2024
概括
消费者吃植物性肉 (PBM) 的意图是由感知价值,成本和临界质量驱动的,导致实际消费. 了解这些因素是推动全球采用PBM的关键.
科学领域:
- 食品科学 食品科学 食品科学
- 消费者行为 消费者行为
- 环境科学 环境科学
背景情况:
- 对植物性肉类 (PBM) 的需求不断增长,为环境和道德带来了好处.
- 了解消费者驱动因素对于增加PBM采用至关重要.
- 消费价值理论为分析PBM消费提供了一个框架.
研究的目的:
- 检查影响消费PBM的意图的因素.
- 分析意图对实际PBM消费的影响.
- 研究意图在消费行为中的调解作用.
主要方法:
- 与978名印度尼西亚受访者进行横截面研究设计.
- 部分最小平方结构方程建模 (PLS-SEM) 用于数据分析.
- 纳入了消费价值理论.
主要成果:
- 健康动机,感知到的临界质量,感知到的成本和感知到的产品价值显著预测了PBM消费意图.
- 健康动机和个人创新并没有显著预测PBM消费意图.
- PBM消费意图对实际消费行为产生了积极的影响,具有显著的调解效应.
结论:
- 感知价值,成本和社会因素是PBM消费意图的关键驱动因素.
- 有针对性的策略,解决感知成本和增强价值感知,可以促进PBM的采用.
- 调查结果为新兴PBM市场的营销人员和政策制定者提供了洞察力.
相关概念视频
01:01Production Efficiency
16.8K
Net production efficiency (NPE) is the efficiency at which organisms assimilate energy into biomass for the next trophic level. Due to low metabolic rates and less energy spent on thermoregulatory processes, the NPE of ectotherms (cold-blooded animals) is 10 times higher than endotherms (warm-blooded animals).
16.8K
00:51Energy Budgets
9.2K
Organisms must balance energy intake with the energy required for growth, maintenance and reproduction. These trade-offs result in a variety of survivorship and reproductive strategies, including semelparity and iteroparity. Semelparous species, like annual plants, have only one reproductive episode in their lifetimes and consequently have short lifespans. Iteroparous species, by contrast, have many reproductive events during their lifetimes but have relatively few offspring. These two...
9.2K