行为因素驱使农民的意图采用点点喷来实现可持续的杂草控制
Philipp Feisthauer1, Monika Hartmann1, Jan Börner1
1Institute for Food and Resource Economics, Rheinische Friedrich-Wilhelms-University Bonn, Nussallee 19, 53115, Bonn, Germany.
Journal of environmental management
|January 31, 2024
概括
智能农业的采用速度缓慢. 这项研究表明,农民的态度,社会规范和道德信仰显著影响他们使用智能除草技术的意图,强调需要同行合作.
科学领域:
- 农业创新 农业创新
- 可持续农业 可持续农业
- 行为经济学是一种行为经济学.
背景情况:
- 智能农业技术为高效,环保农业提供了潜力,但采用速度缓慢.
- 了解农民采用驱动器对于有效的可持续农业政策至关重要.
- 诸如态度,规范和创新等行为因素是技术采用的关键.
研究的目的:
- 调查影响农民采用智能农业技术的行为因素.
- 用点喷作为案例研究来测试一个扩展的计划行为理论模型.
- 确定促进可持续农业创新采用的关键驱动因素.
主要方法:
- 在德国与农民进行的在线调查.
- 结构方程建模应用于一个扩展的计划行为理论框架.
- 分析的重点是态度,主观规范,感知行为控制,道德规范和个人创新能力.
主要成果:
- 态度,主观规范和感知到的行为控制显著影响智能除草的采用意图.
- 道德规范对态度有适度的直接影响,对收养意图有很小的影响.
- 个人创新的效果很小;亲环保态度的影响不清楚.
结论:
- 包括道德规范在内增强了农业创新研究中采用模型的预测能力.
- 促进同行交流和合作的政策可以促进自愿采用可持续技术.
- 解决农民的态度,社会影响和道德考虑对于智能农业的普及至关重要.
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