电子烟预防活动的有希望的主题 针对青少年和年轻成年人的预防活动
Xiaoquan Zhao1,2, Andie Malterud1, Laurel Curry3
1Center for Tobacco Products, Food & Drug Administration, Silver Spring, MD, USA.
这项研究确定了针对青少年和年轻人的电子烟 (电子烟) 预防活动的关键主题. 风味,与传统香烟的比较,以及放松/心理健康的好处是最有希望的信息传递.
科学领域:
- 公共卫生 公共卫生
- 行为科学 行为科学
- 控制烟草的控制方式
背景情况:
- 电子烟 (e-cigarettes) 是美国青少年和年轻人中最常见的烟草产品.
- 有效的预防策略需要识别有影响力的消息内容.
研究的目的:
- 评估各种电子烟相关信念和主题对竞选信息的相对承诺.
- 确定与年轻人使用电子烟或打算使用电子烟有重大关联的主题.
- 评估竞选目标的信念分布的积极变化潜力.
主要方法:
- 一个由2622名15-24岁的个人组成的样本完成了一项在线调查,评估电子烟的使用,意图和同意,在16个主题中与75个信念达成一致.
- 统计分析检查了主题/信念与行为结果 (使用/意图) 之间的关联.
- 计算了每个主题的"移动空间" (变化潜力).
主要成果:
- 所有调查的主题都显示出与电子烟的使用和使用意图有显著的关联.
- 与风味,与传统香烟的比较以及放松/心理健康相关的主题成为竞选潜力的首要主题.
- 小组分析表明,主题有效性的人口统计差异很小.
结论:
- 调查结果提供了证据,为青年和年轻成年人制定电子烟预防活动时优先考虑特定的主题和信念.
- 目标信息的选择还应该考虑对说服的接受性,这可能需要进一步的研究.
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