分析COVID-19新闻图片中的比喻模式:中国的一项关键研究
Fu Feifei1,2
1Zhejiang Gongshang University Hangzhou College of Commerce, Hangzhou, P. R. China.
PloS one
|February 2, 2024
概括
中国政府主要在新闻图片中使用口头比喻,而不是视觉比喻,以框架COVID-19大流行. 关键的比喻,如战争和家庭培养集体主义和民族身份.
科学领域:
- 语言分析语言分析.
- 政治沟通是政治沟通.
- 公共卫生信息传递.
背景情况:
- 由于COVID-19的流行,全球范围内需要大量的公共卫生沟通工作.
- 隐喻语言是塑造公众对复杂事件的看法和理解的强大工具.
- 在疫情期间,中国政府的沟通策略需要深入分析.
研究的目的:
- 调查中国政府在有关COVID-19大流行的新闻图片中使用的主要隐喻.
- 分析这些隐喻的模式和功能,在中国的政治背景下,在疫情的第一年.
- 了解这些隐喻的说服力和意识形态作用.
主要方法:
- 批判性比喻分析 (CMA) 应用于来自中国的新闻图片.
- 检查流行病最初一年的隐喻使用模式.
- 语言和视觉隐喻元素的定性分析.
主要成果:
- 流行病隐喻在新闻图片中比预期的少 (45%),95%出现在口头形式而不是视觉形式.
- 发现的最突出的比喻是上/下 (空间),战争,家庭和竞争.
- 隐喻具有说服力和意识形态功能,有助于理解,培养同情心和刺激行动.
结论:
- 在COVID-19疫情期间,中国政府战略性地利用特定的隐喻来塑造公众的理解和国家身份.
- 战争和家庭的隐喻对于促进集体主义,民族认同和抵制社会责怪至关重要.
- 口头比喻,特别是战争,家庭,上下和竞争,是政府流行病传播战略的关键工具.
相关概念视频
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