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电子烟"烟草风味",我如何命名你? 让我计算一下...的方式

Ying Zhang¹, Ryan David Kennedy^1,2, Lauren Czaplicki^1,2

¹Department of Health, Behavior & Society, Bloomberg School of Public Health, Johns Hopkins University, Baltimore, MD, USA.

Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco

|February 4, 2024

概括

电子烟的营销使用各种烟草风味名称,而不仅仅是简单的"烟草". 这项研究发现了51个独特的名称,通常是指颜色,感官期望或概念,突出了烟草风味电子烟的各种营销策略.

科学领域:

公共卫生公共卫生
消费者行为消费者行为
控制烟草的控制方式

背景情况:

数百个全球司法管辖区限制了风味电子烟的销售,经常豁免烟草风味.
电子烟营销广泛使用风味描述符来吸引消费者.
了解烟草风味命名对于有效监管至关重要.

研究的目的:

分析美国英语电子烟广告中使用的烟草风味名称的多样性和分类.
确定烟草风味描述符的主题类别.
为有关烟草香味电子烟产品的监管方法提供信息.

主要方法:

从2018年1月到2020年12月,对美国2966个英语电子烟广告进行了分析.
编目和分类了1019种烟草风味产品和51种独特的烟草风味名称.
按主题分类:传统烟草,烟斗/雪茄烟,感官期望,颜色,物理属性,地点和概念风味.

主要成果:

28%的广告宣传有烟草风味的电子烟产品.
确定了51个独特的烟草风味名称,常见的例子包括"烟草"",古典烟草"和"原始".
风味名称经常使用与颜色 (如"金色烟草"),感官期望 (如"丰富的烟草") 和地点 (如"卡罗来纳烟草") 相关的描述词.

结论:

该研究确定了51种不同的烟草风味名称,展示了超出基本的营销策略.
烟草. 烟草. 烟草. 烟草. 烟草. 烟草. 烟草. 烟草.
细微的风味名称,包括那些参考颜色,感官体验和抽象概念的名称,是普遍存在的.
需要持续监测烟草口味电子烟命名规范,并研究它们对消费者认知和风险评估的影响.

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