负责任的用户和平台竞争:一个计算模型
Evangelos Katsamakas1, J Manuel Sanchez-Cartas2
1Gabelli School of Business, Fordham University, 140 W. 62nd Street, New York, NY, 10023, USA.
Heliyon
|February 5, 2024
概括
负责任的用户,在他们的选择中考虑企业社会责任 (CSR),推动平台价格和利下降. 这些负责任的用户对市场竞争的影响是显著的,无论偏好来源.
科学领域:
- 商业战略 商业战略
- 数字经济学数字经济学
- 消费者行为 消费者行为
背景情况:
- 企业社会责任 (CSR) 对数字平台来说越来越重要.
- 消费者和政策制定者对平台社会责任的审查正在增加.
- "负责任的用户"对平台竞争的影响仍未得到充分探索.
研究的目的:
- 在平台竞争中引入和模拟负责任用户的概念.
- 分析用户的CSR偏好如何影响平台的战略行为和市场动态.
- 调查市场不对称性对平台定价和利能力的影响.
主要方法:
- 开发一个平台价格竞争的计算模型.
- 在模型中包含用户定义的CSR偏好.
- 探索各种市场不对称的场景.
主要成果:
- 用户的CSR偏好产生了有利于竞争的效应,降低了平衡价格和利.
- 降低价格和利的规模取决于企业社会责任优惠的规模.
- 用户的企业社会责任偏好的起源不如其在市场结果中的表现那么重要.
结论:
- 将负责任的用户纳入平台竞争模式提供了新的见解.
- 企业社会责任偏好可以显著改变数字平台的市场结构和利能力.
- 这些发现对平台管理人员和用户具有实际意义,突出了社会意识决策的影响.
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