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Updated: Jul 4, 2025

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
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消费者企业社会责任知识如何以及何时影响绿色购买行为:一个调节-介导模型

Appel Mahmud1

  • 1Department of Accounting and Information Systems, Begum Rokeya University, Rangpur, Rangpur 5404, Bangladesh.

Heliyon
|February 5, 2024
PubMed
概括

消费者的企业社会责任知识显著提高了绿色购买和环境态度. 消费者感知的有效性增强了这一效应,突出了知情消费者对可持续商业实践的重要性.

关键词:
孟加拉国 孟加拉国 孟加拉国 是一个消费者的环境态度 消费者的环境态度企业社会责任知识知识知识绿色购买行为 绿色购买行为消费者感知到的有效性

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