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匹配经验影响兴趣:匹配和性能对竞争性游戏中流失的影响
Hyunjae Kang1, Changwoo Suh2, Huy Kang Kim1
1School of Cybersecurity, Korea University, 145, Anam-ro, Seongbuk-gu, Seoul, Republic of Korea.
Heliyon
|February 6, 2024
概括
在竞争游戏中,玩家的流失受到匹配的影响. 与较弱的对手相匹配会比公平的比赛更减少流失率,而连续的胜利可以增加流失率.
科学领域:
- 游戏研究 游戏研究
- 人与计算机的互动.
- 行为经济学是一种行为经济学.
背景情况:
- 匹配系统旨在创造平衡的竞争性游戏体验.
- 玩家的动机和保留对于多人游戏的成功至关重要.
- 对于游戏开发人员来说,了解玩家流失驱动器是必不可少的.
研究的目的:
- 调查匹配和比赛结果对球员流失的影响.
- 分析对手技能差异和连胜连败如何影响球员留守.
- 为优化竞争游戏中的玩家参与提供见解.
主要方法:
- 分析了42天的服务器端日志,来自"每个人的大理石".
- 使用面板数据的双向固定效应估计.
- 研究了大约600万场比赛和超过262,000名球员的数据.
主要成果:
- 当与明显更强大的对手相匹配时,流动率会增加.
- 与较弱的对手相匹配,比平衡的比赛更有效地减少掉队率.
- 频繁的胜利和巨大的技能差距会对流失产生积极影响;连续的失利会根据玩家水平产生不同的影响.
结论:
- 匹配和比赛结果是球员流失的重要因素.
- 游戏开发人员可以利用匹配策略来提高玩家保留率.
- 结果为用户流失研究和游戏设计提供了理论和实际意义.
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