在COVID-19大流行期间的健康沟通和行为变化
Dolores Albarracin1, Daphna Oyserman2, Norbert Schwarz2
1Department of Psychology, School of Arts and Sciences, Annenberg Public Policy Center, Annenberg School for Communication, Department of Family and Community Health, Department of Health Care Management, University of Pennsylvania.
概括
在COVID-19大流行期间,有效的公共卫生沟通需要明确的关于不确定性的信息和文化流的行为改变策略. 未来的研究应该集中在规范和政策上,以推动教育之外的行动.
科学领域:
- 公共卫生传播 公共卫生传播
- 健康 行为 改变 改变
- 流行病学 流行病学
背景情况:
- 随着COVID-19的流行,人们需要采取前所未有的公共卫生措施,包括要求保持社交距离,戴口罩和重复接种疫苗.
- 有效的沟通对于引导公众理解和遵守不断变化的科学指导至关重要.
研究的目的:
- 在COVID-19大流行期间 (2020-2022) 分析美国卫生传播的关键挑战.
- 确定关键的研究重点,以改善未来的公共卫生信息和干预措施.
主要方法:
- 讨论在疫情期间遇到的沟通挑战.
- 根据观察到的困难,确定和阐述研究重点.
主要成果:
- 确定了三个主要的研究重点: 1) 沟通科学不确定性,以建立信任和打击错误信息. 2) 发展文化流的框架,以促进难以改变的行为. 3) 将注意力从知识/态度转移到规范,政策和行为干预.
结论:
- 未来的公共卫生沟通必须以透明的方式解决不确定性,促进信息传递的文化流性,并优先考虑针对社会规范和政策的干预措施,以有效地推动所需的行动.
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