搜索引擎用于与健康相关的目的:在线健康信息的行为数据 - 在德国搜索健康信息
Marko Bachl1, Elena Link2, Frank Mangold3
1Institute for Media and Communication Studies, Department of Political and Social Sciences, Freie Universität Berlin.
Health communication
|February 7, 2024
概括
在线寻找健康信息很常见,像谷歌这样的搜索引擎是主要的工具. 这项研究使用互联网使用日志来揭示实际用户行为,证实先前的发现并详细说明搜索模式.
科学领域:
- 医疗信息学 医疗信息学
- 人与计算机的交互
- 信息科学 信息科学 信息科学
背景情况:
- 在互联网上搜索健康信息很普遍,通常从谷歌等搜索引擎开始.
- 现有的数据依赖于自我报告,由于回忆偏见和社会可取性,这些数据可能不可靠.
- 了解实际的在线健康信息搜索行为 (HISB) 对于提高数字健康素养至关重要.
研究的目的:
- 调查与健康相关的搜索引擎使用的实际流行率和模式.
- 识别个人在网上搜索的健康信息类型.
- 通过被动记录的互联网使用日志来检查与健康相关的搜索后访问的来源.
主要方法:
- 对被动记录的互联网使用日志进行二次分析.
- 检查以用户为中心的跟踪数据,以揭示在线行为.
- 搜索查询的分类和访问的健康信息来源.
主要成果:
- 这些发现在很大程度上支持以前基于调查的数据,这些数据是关于通过搜索引擎搜索在线健康信息的普遍性.
- 在社会人口群体之间观察到信息搜索行为的最小差异.
- 确定了搜索引擎用于搜索健康信息的详细模式,根据搜索范围而异.
结论:
- 被动记录的互联网使用日志提供了一种可靠的方法来研究在线寻求健康信息的行为.
- 搜索引擎是在线获取健康信息的主要工具,在人口统计学中使用模式一致.
- 该研究提供了关于个人如何根据他们的搜索意图在线浏览健康信息的细分理解.
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