意识提高了海上乘客对低碳燃料的接受度和支付意愿
Judit Nyári1, Árpád I Toldy1, Mika Järvinen1
1Research Group of Energy Conversion and Systems, Department of Mechanical Engineering, Aalto University, FI-00076, Espoo, Finland.
Heliyon
|February 8, 2024
概括
海上乘客优先考虑环保燃料,但缺乏知识. 在替代燃料方面教育他们增加了支付"绿色溢价"的意愿,近80%的人对低碳选择的更高成本持开放态度.
科学领域:
- 海洋脱碳化是如何实现的
- 可持续的海洋燃料 可持续的海洋燃料
- 乘客运输经济学的经济学
背景情况:
- 海洋部门正在探索甲醇和氨等替代燃料以实现脱碳.
- 这些低碳燃料可能会增加运营成本,影响乘客票价.
- 评估乘客对绿色溢价的理解和支付意愿至关重要.
研究的目的:
- 评估海上乘客对脱碳术语的熟悉程度.
- 为了确定乘客愿意为替代船舶燃料支付"绿色溢价".
- 确定影响乘客接受可持续航运的因素.
主要方法:
- 一项基于调查的研究与近2000名参与者进行了调查.
- 从海上乘客那里收集数据,特别是在北欧滚动/滚动客船 (RoPax) 上.
- 分析的重点是熟悉燃料条款和愿意为更绿色的选择支付费用.
主要成果:
- 大多数乘客优先考虑环保,并对海洋污染表示担忧.
- 有关替代海洋燃料和技术存在重大知识差距.
- 熟悉替代燃料术语与乘客接受度有积极的相关性.
- 支付意愿受到教育,收入,居住地,环境关注,旅行频率和消费习惯的影响.
- 大约80%的乘客愿意在使用低碳燃料的服务上花费更多.
结论:
- 乘客对替代燃料的认识和理解是其采用的关键驱动力.
- RoPax 运营商应该投资于乘客教育,以促进可持续海洋燃料的接受.
- 有针对性的沟通可以提高"绿色"航运选择的感知价值.
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