社交媒体活动#SeePainMoreClearly II期痴呆症疼痛:实施和评估研究
Louise I R Castillo1, Vivian Tran1, Mary Brachaniec2
1Department of Psychology and Centre on Aging and Health, University of Regina, Regina, SK, Canada.
JMIR aging
|February 8, 2024
概括
扩大社交媒体活动有效提高了对痴呆症疼痛的认识. 该计划成功地将超过6万名用户引导到一个资源网站,展示了数字健康沟通的力量.
科学领域:
- 老年学是一门学科.
- 数字健康数字健康
- 知识动员知识动员
背景情况:
- 社交媒体平台是提高人们对痴呆症低估和治疗不足的疼痛意识的有效工具.
- 之前的试点活动在这个领域取得了成功.
研究的目的:
- 在多个社交媒体平台上扩大疼痛痴呆症知识动员倡议 (#SeePainMoreClearly).
- 提高人们对评估和管理痴呆症患者疼痛的挑战的认识.
- 将基层倡议与科学媒体伙伴关系进行比较,并为未来的健康活动提供建议.
主要方法:
- 基于证据的关于痴呆症疼痛的信息被转化为引人入胜的内容,包括视频.
- 在12个月 (2020-2021) 期间,Facebook,Twitter,YouTube,Instagram和LinkedIn发生了传播.
- 评估使用了网络分析,用户问卷和面试的主题分析.
主要成果:
- 共有700多个帖子,吸引了来自82个国家的6万多名用户到资源网站.
- 脸书被证明是最有效的,达到超过130万用户.
- 用户反表明对痴呆症疼痛的意识和行为影响增加.
结论:
- 该计划成功地将用户引导到一个资源网站,为医疗保健专业人员,护理人员和痴呆症患者提供实用信息.
- 评估指标在经过调整以持续时间时,在试点和规模化活动之间没有显著差异.
- 制定了利用社交媒体在健康和衰老运动中的建议.
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