大小判断受到轴边界内的数据点相对位置的影响
IEEE transactions on visualization and computer graphics
|February 8, 2024
概括
图表轴边界显著影响人们对数据大小的看法. 观众根据它们在轴边界内的相对位置来评估值,而不仅仅是绝对高度,在数据可视化中揭示了框架效应.
科学领域:
- 数据可视化 数据可视化
- 认知心理学 认知心理学
- 人与计算机的交互
背景情况:
- 图表设计人员控制数值轴极限,影响数据表示.
- 轴边界影响绘制数据点的感知物理特征.
研究的目的:
- 调查轴边界如何影响观众对绘制数据大小的解释.
- 了解数据可视化中大小评估背后的认知机制.
主要方法:
- 进行了两项实验,共有300名参与者 (N=300).
- 参与者解释了图表中的数据,图表中的数据具有不同的轴边界.
主要成果:
- 轴边界明显影响数据大小的解释.
- 观众不仅将更高的垂直位置与更高的价值联系在一起.
- 感知的大小受到数据点在轴边界内的相对位置的影响,即使在图表上视觉上很低.
结论:
- 框架效应在数据可视化中通过对轴边界的操纵显而易见.
- 观众对大小的感知是相对于定义的轴范围,而不是绝对的.
- 了解这些认知偏见对于有效和公正的数据呈现至关重要.
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