检查影响大麻购买地点的零售商属性:一个离散选择实验
Jennifer R Donnan1, Molly Downey2, Karissa Johnston3
1School of Pharmacy, Memorial University of Newfoundland School of Pharmacy, 300 Prince Phillip Drive St. John's, NL, A1B 3V6, St. John's, Canada. Jennifer.donnan@mun.ca.
Journal of cannabis research
|February 8, 2024
概括
加拿大的大麻消费者优先考虑客户服务,接近和销售,而不是监管. 许多人更喜欢网上商店,这表明需要进行监管调整,以吸引更多的客户到持牌零售商那里.
科学领域:
- 消费者行为研究研究
- 大麻零售政策分析大麻零售政策分析
背景情况:
- 加拿大大麻合法化创造了一个受监管的市场,限制了销售,广告和信息共享.
- 这些法规旨在保护公共健康和安全,但可能会影响消费者购买决策.
研究的目的:
- 根据现行法规,探索消费者在选择大麻购买地点时的权衡.
- 确定影响合法大麻市场消费者决策的关键属性.
主要方法:
- 通过在线调查,对加拿大大麻消费者 (≥19岁) 进行了一项离散选择实验.
- 评估的属性包括销售/折扣,近距离,产品信息,客户服务,产品品种和省级监管.
- 使用多项逻辑和潜在类分析来建模消费者偏好并确定偏好子组.
主要成果:
- 客户服务,近距离和销售/折扣是购买决策中最重要的因素.
- 观察到显著的异质性,只有15%的人高度重视省级监管.
- 很大一部分 (24%) 喜欢不受监管的来源,由折扣驱动,而60.5%喜欢在线商店.
结论:
- 消费者对购买大麻的偏好是多样化的,并且受到监管之外的因素的重大影响.
- 专注于增强产品信息和灵活的销售/折扣政策的监管修改可以提高授权零售商的竞争力.
相关概念视频
Routes of Persuasion
64.1K
Persuasion is the process of changing our attitude toward something based on some kind of communication. Much of the persuasion we experience comes from outside forces. How do people convince others to change their attitudes, beliefs, and behaviors? What communications do you receive that attempt to persuade you to change your attitudes, beliefs, and behaviors?
64.1K
Factorial Design
13.0K
Factorial Analysis is an experimental design that applies Analysis of Variance (ANOVA) statistical procedures to examine a change in a dependent variable due to more than one independent variable, also known as factors. Changes in worker productivity can be reasoned, for example, to be influenced by salary and other conditions, such as skill level. One way to test this hypothesis is by categorizing salary into three levels (low, moderate, and high) and skills sets into two levels (entry level...
13.0K
Framing Effects
7.4K
Information is everywhere and its presentation—such as how and when items are presented—can impact our perceptions and decisions surrounding the info. This broad concept umbrellas framing effects—influences that occur due to the way information is framed in its appearance, whether it’s purely the order or the specific wording of a message. Let’s take a look at numerous ways in which two versions of something can objectively say the same thing, yet we respond in...
7.4K


