使用社会营销方法对家庭医生计划的内容分析:定性-文档分析
Fatemeh Vaseghi1, Mostafa Amini Rarani2, Ahmad Reza Raeisi2
1Social Determinants of Health (SDH) Research Center, Isfahan University of Medical Sciences, Isfahan, Iran.
Journal of education and health promotion
|February 9, 2024
概括
家庭医生计划需要社会营销原则来获得更好的健康结果. 行为理论等关键组成部分在当前的文件中缺失,这表明需要修订.
科学领域:
- 医疗保健服务研究 医疗服务研究
- 社会营销在公共卫生中的作用
背景情况:
- 家庭医生计划是卫生系统效率和资源管理的核心.
- 社会营销原则可以优化健康计划的开发和实施.
研究的目的:
- 通过社交营销组件的镜头分析家庭医生计划文件.
- 在现有的家庭医生计划框架内确定社会营销元素的存在和缺乏.
主要方法:
- 对与家庭医生计划有关的文本进行定性文档分析.
- 从审查的文件中收集的数据的定向内容分析.
主要成果:
- 在家庭医生计划文件中确定了社会营销组件.
- "洞察力"和"行为理论"的关键元素明显缺失,阻碍了对干预基础的全面理解.
结论:
- 家庭医生计划的修订和开发需要更有凝聚力和适当的战略方法.
- 建议整合全面的社会营销方法,以应对现有挑战并提高健康计划的有效性.
相关概念视频
Primary Healthcare Services
1.4K
Primary care promotes wellness and prevents disease. This care includes health promotion, education, protection (such as immunizations), early disease screening, and environmental considerations. Settings providing this type of healthcare include physician offices, public health clinics, school nursing, and community health nursing.
In 1978, international leaders convened in Alma-Ata, Kazakhstan, for what would be a pivotal event in global health. The Alma-Ata Declaration was the first to call...
In 1978, international leaders convened in Alma-Ata, Kazakhstan, for what would be a pivotal event in global health. The Alma-Ata Declaration was the first to call...
1.4K
Family Therapy
45
Family therapy conceptualizes psychological challenges as arising from dysfunctional interactions within the family unit, rather than as isolated issues within individuals. This approach seeks to address and transform the patterns of communication, roles, and relationships within families to promote healthier dynamics and emotional well-being for all members.
Strategic Family Therapy
Strategic family therapy emphasizes resolving communication barriers and improving problem-solving abilities...
Strategic Family Therapy
Strategic family therapy emphasizes resolving communication barriers and improving problem-solving abilities...
45
Methods Of Healthcare Delivery System
3.3K
At the different levels of the healthcare system, we see varying methods of healthcare used. These methods include managed care systems, case management, and primary healthcare.
Managed Care System:
The managed care system is designed to control the cost while maintaining the quality of care. The patient's care from admission to discharge is planned by the primary care provider or the case manager, also known as the gatekeeper. In a managed care system, the number of care providers is...
Managed Care System:
The managed care system is designed to control the cost while maintaining the quality of care. The patient's care from admission to discharge is planned by the primary care provider or the case manager, also known as the gatekeeper. In a managed care system, the number of care providers is...
3.3K
Methods of Documentation VI: Case Management Model
573
The case management model is a multidisciplinary approach that involves healthcare professionals from diverse disciplines, such as physicians, nurses, therapists, social workers, and pharmacists, working collaboratively to address the various needs of patients. Each healthcare professional brings unique expertise and perspectives, contributing to a more comprehensive understanding of the patient's condition and tailoring treatment plans accordingly.
For example, a patient with a chronic...
For example, a patient with a chronic...
573
Planning Nursing Care II
2.7K
A nursing care plan can present in two forms: informal and formal. Informal is a care plan for the individual use of the nurse and goals they wish to accomplish during their shift. Informal care plans are not included in the patient chart. A formal nursing care plan is a written or computerized guide that organizes patient care. It is further subdivided into two: standardized and individualized care plans. Standardized care plans are pre-populated care plans for specific patient populations,...
2.7K
Methods of Documentation II: POMR
951
The Problem-Oriented Medical Record (POMR) revolutionized medical record-keeping by introducing a systematic approach focusing on the patient's problems rather than merely listing symptoms. Dr. Lawrence Weed's introduction of this method in the 1960s marked a significant advancement in medical documentation. The POMR framework consists of four key components: the database, problem list, plan of care, and progress notes.
951


